SEO for Google+ & Google Search: The Integration

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Presentation on the impact of Google+ on Google Search results, held at SMX West, San Jose California, February 2012

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SEO for Google+ & Google Search: The Integration

  1. 1. Sean Carlos 29 February 2012 ©2012 Sean Carlos 1/30
  2. 2. GoogleDirect Connect Look ma, no instant search results! ©2012 Sean Carlos 2/30
  3. 3. GoogleDirect Connect ©2012 Sean Carlos 3/30
  4. 4. GoogleDirect Connect● To be eligible, companies must cross-link their Google+ page to their website – Documentation – You do NOT need to put a Google+ badge on your site ©2012 Sean Carlos 4/30
  5. 5. Google Direct ConnectBut theres more! Direct Connect: and theres more! Google+ Page & Latest Post Google+ ©2012 Sean Carlos 5/30 Page
  6. 6. Google Direct ConnectBut theres more! Direct Connect: and theres more! While logged in... ©2012 Sean Carlos 6/30
  7. 7. While youre typing...Google Profiles... may appear Limited to logged in users, searching on Google.com (contrary to documentation) ©2012 Sean Carlos 7/30
  8. 8. Jeff JarvisGoogle Profile Clicking a Google+ profile suggestion returns search results – unlike direct ©2012 Sean Carlos connect 8/30
  9. 9. Google Profiles in Google Search● Users not logged in may see standard result● Concerned prominent profile visibility drives traffic to Google+? – consider opting out of profile indexing – mitigate with links on profile "about" tab Documentation ©2012 Sean Carlos 9/30
  10. 10. Authorship Markup Authorship Attribution If you cant be #1, try to stand out! ©2012 Sean Carlos 10/30
  11. 11. meGoogle Authorship Attribution Links to Authors G+ Posts ©2012 Sean Carlos 11/30
  12. 12. People and PagesAirlines Related People & Pages "airlines" ©2012 Sean Carlos (topic) 12/30
  13. 13. People and PagesAirlines Related People & Pages "airlines" ©2012 Sean Carlos (topic) 13/30
  14. 14. People and PagesMore → Airlines Search on Google+ "See More" results ©2012 Sean Carlos 14/30
  15. 15. People and PagesFord Related People & Pages "ford" (brand) ©2012 Sean Carlos 15/30
  16. 16. People and PagesFord your employeesPromote or your products? Related People & Pages People & Pages "ford" "ford" (brand) (brand) ©2012 Sean Carlos 16/30
  17. 17. People and PagesRealtor Related People & Pages "realtor" Location relevant? (professional ©2012 Sean Carlos services) 17/30
  18. 18. Google+ Posts in Search ResultsAnonymous users Original Shared ©2012 Sean Carlos 18/30
  19. 19. Google+ Posts in Search ResultsLogged in Original Shared ©2012 Sean Carlos 19/30
  20. 20. Annotated Search Results+1 Endorsements – with Ad ©2012 Sean Carlos 20/30
  21. 21. Annotated Search Results+1 Endorsements And if were logged in to Google+... ©2012 Sean Carlos 21/30
  22. 22. Annotated Search ResultsSharing... is fundamental Annotated Results: Sharing is fundamental ©2012 Sean Carlos 22/30
  23. 23. Google+... on real estate money cannot buy ©2012 Sean Carlos 23/30
  24. 24. G+ Search Visibility Tips● Ensure well completed Google+ page profile(s)● Post compelling content, often● Sharing is fundamental● Get circled● Weed out imposters / squatters● Keep what you want to promote in mind ©2012 Sean Carlos 24/30
  25. 25. G+ & Google SearchThe Future (?)● G+ experiments & evolution● Real time results from G+?● Wider international availability √● FTC & EU anti-trust scrutiny ? Change is certain ©2012 Sean Carlos 25/30
  26. 26. Thank you!(& join me online) +1 617 394 1100 (US) +39 02 69 000 333 (ITA) sean-carlos Sean Carlos Web Marketing profiles.google.com/seancarlosTraining & Consulting @seancarlos @sean_it (ITA) antezeta.com/news/ searchengineland.com/../sean ©2012 Sean Carlos 26/30
  27. 27. Appendix:Google Authorship AttributionImplementation ©2012 Sean Carlos 27/30
  28. 28. Google Authorship Markup Complicate d, but bestWith Author Pages on Site approach 1. rel="author" attribute 3. Contributes to in link to author profile, e.g. link in Google Profile <a rel="author" to site "home page" href="http://www.site. com/johndoe/">John Doe</a> in every article 3. Profile Profile articles articles author author profile profile 1. 2. 2. rel="me" in link to Authors site Google Profile, e.g. <a www.site.com rel="me" href="[profile url]">Google+</a> – or -http://support.google.com/...1408986 <a href="[profile_url]? rel=author">Google+</a> ©2012 Sean Carlos 28/30
  29. 29. Google Authorship MarkupWithout Author Pages on Site 2. Contributes to link in Google Profile to site "home page". 2. articles articles Profile Profile 1. 1. rel="author" attribute in link to Authors site Google profile from every article, e.g. www.site.com <a rel="author" href="[profile url]">Google+</a> – or -http://support.google.com/...1408986 <a href="[profile_url]? rel=author">Google+</a> ©2012 Sean Carlos 29/30
  30. 30. Google Authorship MarkupEmail Address (no author page on site) 1. author name and email address in every  article Profile Profile articles articles 1. john.doe@site.com 2. john.doe@site.com Authors site 2. same email address, verified www.site.com & publicly visible on Google Profile m for s!http://support.google.com/...1408986 er am at sp re ©2012 Sean Carlos 30/30 G

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