Under the Spotlight: What Facebook's Graph Search Means for Marketers

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Always on the edge of innovation, Facebook recently released a new feature that will allow all users to search on a broad to hyper-local scale within the platform. These segmented searches will create a new avenue for marketers to gather information for their brand allowing for a better connection between a brand and its audience. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions as she highlights parts of the tool that can help you better target prospects and attract people to your page.

You'll leave with knowledge on ways that Graph Search will affect you as a marketer with:

- More targeted fan cultivation

- Heightened 'findability'

- Increased audience engagement

Published in: Real Estate
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Under the Spotlight: What Facebook's Graph Search Means for Marketers

  1. 1. Ansley SudderthSocial Media Training and CommunicationsCoordinator
  2. 2. Under the Spotlight:What Facebook’s GraphSearch Means forMarketers
  3. 3. Agenda• How Big Data Affects Search• How Search Graph Filters User Information• Graph Search Features• Search Engine Integration – Bing• What You Can Do Today• Valuable Links• Q&A
  4. 4. •Location-based, geo targeted results•Heightened brand page discovery•Segmented search capabilities with filters•Crowd and diversity sourcing
  5. 5. Sign up to test Graph Search!www.facebook.com/about/graphsearch
  6. 6. How Big DataAffects Search
  7. 7. One of these things is not like the other!
  8. 8. How Search GraphFilters UserInformation
  9. 9. Graph Search vs. Google
  10. 10. Graph Search vs. Google
  11. 11. Search GraphFeatures
  12. 12. Search EngineIntegration
  13. 13. "WE’VE BEEN SAYING PEOPLEARE FIRST CLASS OBJECTS ON THEWEB, AND MORE IMPORTANT THANANY PAGE WE COULD SHOW YOU.THIS IS THE FIRST TIME THATANYONE HAS CONSIDERED PEOPLE ASA CRITICAL PART TO SEARCH.“ –BING DIRECTOR, STEFAN WEITZ
  14. 14. Graph Search is NOT a search engine…"As part of this product, our two engineering teams workedtogether to advance a unified search experience. That meansthat when people want to search beyond Facebook.“ –Derrick Connell, Bing’s VP of Search •Graph Search isn’t built to return web results •Delivers answers vs. links to answers •People vs. pages •Social-centric data vs. random data
  15. 15. User Adoption and Sentiment
  16. 16. What You Can Do Today• Establish a ‘search-friendly’ brand name• Plug in information where applicable – ‘About’ section is a must!• Create a vanity URL• Share strategically and publish posts often – Use the FRSocial ‘Post N’ Leap Dashboard!
  17. 17. Valuable Links• How Graph Search Will Change Real Estate and Multifamily: http://bit.ly/Y7RoUy• Five Tips to Make the Most Out of Graph Search: http://bit.ly/ZEYELb• What Facebook’s Graph Search Means for Marketers: http://bit.ly/VK5XkA• Join the waiting list: www.facebook.com/graphsearch
  18. 18. Q&A
  19. 19. Photo and Statistics Credit• http://www.google.com/imgres?imgurl=http://www.speakout.alberta.ca/Portals/0/Tim/Check%2520Mark.jpg&imgrefurl=http://www.speako ut.alberta.ca/Blog/tabid/59/EntryID/917/Default.aspx&h=1050&w=1680&sz=1187&tbnid=5g28UGn- XOVuRM:&tbnh=90&tbnw=144&zoom=1&usg=__MT0_UozmfsxNX- pwxN5yS7ezUjE=&docid=PW_znOZv5c_MUM&hl=en&sa=X&ei=CiY-UeGNB_Ky0QHJyYGgBg&sqi=2&ved=0CEIQ9QEwAw&dur=580• https://www.google.com/search?q=spotlight&hl=en&source=lnms&tbm=isch&sa=X&ei=6Rc_UaySDMHD0QGhooHYDg&sqi=2&ved=0CA cQ_AUoAQ&biw=1199&bih=619#imgrc=wtA1ZrKMPwt7MM%3A%3BaI8SskfXvaqBQM%3Bhttp%253A%252F%252Fprojecto-pr- grupo2.googlecode.com%252Fsvn- history%252Fr74%252Ftrunk%252FProjecto1%252Fweb%252Fimg%252Fspotlight.png%3Bhttp%253A%252F%252Fcode.google.com% 252Fp%252Fprojecto-pr- grupo2%252Fsource%252Fbrowse%252Ftrunk%252FProjecto1%252Fweb%252Fimg%252Fspotlight.png%253Fspec%253Dsvn74%252 6r%253D74%3B1280%3B800• http://www.inman.com/news/2013/03/4/how-facebook-graph-search-will-change-real- estate• http://www.audience-demand.com/wp-content/uploads/2013/01/FINAL-New-Big- Data_edited-1.gif• http://2.bp.blogspot.com/- 07n4Jx1PU0U/TjXQE7Dg3OI/AAAAAAAACGc/AuqZCMLEdsQ/s1600/apples_and_or anges.JPG• http://www.wvdhhr.org/bcf/children_adult/cabuseprev/images/CoC_SocialConnection s_000.JPG

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