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Always on the edge of innovation, Facebook recently released a new feature that will allow all users to search on a broad to hyper-local scale within the platform. These segmented searches will create a new avenue for marketers to gather information for their brand allowing for a better connection between a brand and its audience. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions as she highlights parts of the tool that can help you better target prospects and attract people to your page.
You'll leave with knowledge on ways that Graph Search will affect you as a marketer with:
- More targeted fan cultivation
- Heightened 'findability'
- Increased audience engagement