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Clean Slate Marketing: Winning Residents Using Social Media

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In the multifamily space, many property management companies go through phases of acquiring other properties, adding these properties to their portfolio and vice versa. For residents, the new turnover can be a bit confusing as there may be new changes that take place such as a new staff, a new property name and new policies. Rather than seeing this as daunting for both a resident and leasing professionals, these changes should be seen as refreshing opportunities to enhance and strengthen the line of engagement. In this #FRMSChat, you’ll learn how use social media to:

- Establish instant trust with your residents
- Shift negative sentiment
- Create a sense of community culture
- Add convenience to your resident's living experience
- And more!

If you are a leasing professional and your property management company has either just taken over a new property or your property has undergone new ownership, this webinar is for you!

Published in: Real Estate, Business, Technology
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Clean Slate Marketing: Winning Residents Using Social Media

  1. 1. Ansley Sudderth Social Media Training & Communications Coordinator Clean Slate Marketing: Winning Residents Using Social Media
  2. 2. • What is a Clean Slate Brand? • The Clean Slate Business Model – Newism – Instant Trust – Open Operation • Examples of Clean Slate Brands • What You Can Do Today! – Shift Sentiment – Build Community Culture – Instill Convenience • Valuable Links • Q&A Agenda
  3. 3. What is a Clean Slate Brand?
  4. 4. Nolongertakeprecedence!
  5. 5. Newer, better, faster, cleaner, more transparent, more responsive CleanSlateCharacteristics
  6. 6. Where do YOU stand? CleanSlateCharacteristics
  7. 7. The Clean Slate Business Model
  8. 8. TheCleanSlateBusinessModel Newism Instant Trust Open Operation
  9. 9. Newism Creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. –trendwatching.com
  10. 10. Newi-zingYourSocialStrategy ‘fresh adjective 1.not stale 2.full of energy 3.pure 4.not salty
  11. 11. Newi-zingYourSocialStrategy
  12. 12. Newi-zingYourSocialStrategy
  13. 13. InstantTrust
  14. 14. Earning InstantTrust
  15. 15. Earning InstantTrust
  16. 16. Open Operation
  17. 17. Open Operation
  18. 18. Examples of Clean Slate Brands
  19. 19. WhatYou Can Do Today
  20. 20. • Shift Sentiment • Build Community Culture • Offer Convenience WhatYou Can DoToday
  21. 21. Shift Sentiment
  22. 22. 92% trust recommendations from friends and family above all other forms of advertising. Online consumers reviews are the second most trusted source of brand information. According to Nielsen…
  23. 23. Seize YOUR opportunity!
  24. 24. Just ask!
  25. 25. Build Community Culture
  26. 26. What YOU think is important What interests the audience What’s relevant
  27. 27. Low engagement?
  28. 28. SOME CALL IT CREEPING. I CALL IT STEALHY OBSERVATION
  29. 29. Above all else… CONNECT!
  30. 30. Introduce Your Team!
  31. 31. Host relevant events
  32. 32. Recognize your rock star residents
  33. 33. Share relevant décor tips
  34. 34. Get visual!
  35. 35. Instill Convenience
  36. 36. Brands that simplify customer decision- making are 115% more likely to be recommended! Corporate Executive Board, May 2012
  37. 37. Share cost savings
  38. 38. Cross promote
  39. 39. Valuable Links
  40. 40. • FRMS Review Cards: http://bit.ly/FRMSReviewCards • RAM Partners LLC: https://www.facebook.com/RAMPartnersLLC • Industry Trends Survey: bit.ly/IndustryTrendsSurvey • August Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal Valuable Links
  41. 41. Q&A
  42. 42. http://www.spc-intheworld.com/wp-content/uploads/2012/08/Crossroads1.jpg http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg http://brandperiscope.com/blog/wp-content/uploads/2011/04/Engage-customers.jpg http://www.bideawee.org/Media/Image/Brafton/Fun--engaging-games-that-can-give-your- indoor-cat-additional-exercise-_16001188_800891779_0_0_14076895_500.jpg http://www.insight180.com/wp-content/uploads/2011/08/engaging_audience.jpg http://www.trendwatching.com/trends/cleanslatebrands/ http://brand-identity-essentials.com/57-transparent-brands http://pizzaturnaround.com/ Photo and Statistics Credit

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