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Peach Eim Anshuman Jaiswal


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Launching new Enterprise Instant Messaging (EIM) software product Business Plan

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Peach Eim Anshuman Jaiswal

  1. 1. PeachLaunching new Enterprise Instant Messaging (EIM) software product Business Plan<br />Anshuman Jaiswal, GMP, XLRI, Jamshedpur<br />2/19/2010<br />1<br />Anshuman Jaiswal GMP, XLRI, Jamshedpur<br />
  2. 2. Peach<br /> spill the beans, let the cat out of the bag, talk, tattle, blab, babble, sing, babble out, blab outunwrap, disclose, let on, bring out, reveal, discover, expose, divulge, break, give away, let out<br />2/19/2010<br />Anshuman Jaiswal XLRI, Jamshedpur<br />2<br />
  3. 3. The Success Strategy<br />Market Details<br />Peach- “The Product”<br />Marketing Plan<br />Initiatives<br />Monetization Strategy<br />2/19/2010<br />3<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  4. 4. Some Stats<br />2/19/2010<br />Anshuman Jaiswal XLRI, Jamshedpur<br />4<br />Source: Frost & Sullivan and Gartner<br />
  5. 5. Why customers want EIM?<br />2/19/2010<br />5<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  6. 6. Peach - Product<br />What do we need come out with?<br />A Superior Product and outstanding service <br />At attractive price point<br />Well marketed and easily available<br />Basic Features<br />2/19/2010<br />6<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  7. 7. What is the value add to the customer?<br />2/19/2010<br />7<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  8. 8. What is different about Peach?<br />2/19/2010<br />8<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  9. 9. Peach<br />Can be accessed on Web<br />Can be extended to Suppliers and Customers<br />Made available in Vernacular language पीचइन्स्टैंट मैसेन्जर<br />Accessible on devices such as Smart Phones<br />Easy Deployment and Reliable Support<br />Integration with <br />Microsoft Exchange <br />IBM Lotus Notes<br />Google Apps <br />2/19/2010<br />9<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  10. 10. Peach offerings<br />2/19/2010<br />10<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  11. 11. Target Customers<br />2/19/2010<br />11<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  12. 12. Three Keys<br />SMBs<br />Spent $6.6 billion on IT, 30% of total domestic spend on IT<br />35 million SMBs with less than1000 employees<br />SMBs invest in phased manner and hence opportunity for repeat business<br />Government<br />IT spending grew from $1.4 billion in 2005 to $2.9 billion in 2009 with a growth rate of 19.6% <br />40% spending on Software and Services<br />Educational Institutions<br />IT spending is forecasted to increase from an estimated $356 million in 2008 to $704 million by 2012, (CAGR) of 19 %<br />2/19/2010<br />12<br />Anshuman Jaiswal XLRI, Jamshedpur<br />Source: Zinnnov, Springboard Reaserch<br />
  13. 13. A Geo Segmentation<br />2/19/2010<br />13<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  14. 14. Competition<br />2/19/2010<br />14<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  15. 15. Need to attractively price the product !<br />2/19/2010<br />15<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  16. 16. Pricing<br />Free Email and IM - build user base – monetize when a threshold of significant user base is reached.<br />Google Apps - Pricing  Annual cost   $50 / user account / year<br />Pricing on per user model and lower than Google Apps<br />Upgrade and Ongoing R&D costs should be recoverable<br />2/19/2010<br />16<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  17. 17. $Money$<br />2/19/2010<br />Anshuman Jaiswal XLRI, Jamshedpur<br />17<br />
  18. 18. Monetization Figures<br />2/19/2010<br />Anshuman Jaiswal XLRI, Jamshedpur<br />18<br />
  19. 19. Marketing- Enterprise products are sold and not bought<br />Join associations<br />Social Media Marketing <br />Peach Page/Communities on Face book, Orkut<br />Launch Peach Website, Blog and generate Leads from product Downloads etc<br />Online Advertising<br />Register and Sell Peach on sites such as<br />IM acts as entry point to sell integrated communication and collaborative suite<br />Cross Selling opportunities<br />Partnership with System integrators and Value-added resellers<br />2/19/2010<br />19<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  20. 20. Promotions<br />2/19/2010<br />20<br />Anshuman Jaiswal XLRI, Jamshedpur<br />
  21. 21. Summary<br />Indian Market is challenging and competitive but profit opportunity exists for EIM business.<br />Need to constantly evolve the product with rich attributes of enterprise collaboration and communication.<br />Win the customer with superior product and value for money offering.<br />Tapping right Target market is very important.<br />Strong Relationship marketing is required.<br />2/19/2010<br />Anshuman Jaiswal XLRI, Jamshedpur<br />21<br />
  22. 22. Thank you!<br />2/19/2010<br />22<br />Anshuman Jaiswal XLRI, Jamshedpur<br />