Outbox 5th Edition

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Outbox 5th Edition

  1. 1. SOFT SKILLS: TECHNOLOGY CHECK! BY NIDHI ARORA  We all say….”Technology ka zamana hai”…this applies to the world of entrepreneurship as well. With the dot com boom, technology entrepreneurship has become the buzzword. However every entrepreneur need not be a technology entrepreneur. But to beat the heat of competition, every entrepreneur needs to use technology.  Many entrepreneurs feel that technology is a costly investment which a small enterprise does not need to make. However, the principle of technology in enterprises is not just to use expensive technology but more importantly to use existing technology effectively.  Modern day entrepreneurs, especially in urban parts of the country, use basic computers (MS OFFICE & INTERNET) in the running of their enterprises. However, if we look at these features more clearly and think about how these can be used more efficiently, we will find a lot of our daily obstacles being solved. From Cash Flow Management to marketing material, our very own MS OFFICE is capable of doing all that…and much more. A cost effective solution to many problems that a small enterprise faces.  Additionally there are so many free services available on the internet which can come as a boon to small entrepreneurs. An example is website development. It is almost as simple as writing a letter. Just go on the World Wide Web and search. One example is www.kompozer.com  Another very common technology is the mobile phone that is used by a majority of people today. Our mobile phones itself have features like calendars, reminders, phone books etc. which can be excellent aids for more effective management in an enterprise.  In this realm of enterprises and technology Dhriiti – The Courage Within has recently partnered with Hewlett Packard Entrepreneurship Learning Programme (HELP) to train young entrepreneurs on “Smart technologies for Smarter Businesses” – an idea if catches up can really turn a lot of young enterprises on their head.

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