Model for Marketing Mix (Health care industry) ------ Set a goal & objective of health impacts/ outcome --- Position & brand interventionConfirm consumers(corporate/retail) Annual/Pre test /Doctor referralhealth want & needs --------- intervention Collect & assess information gathered Implement HE Program --------- Formative listening & final conversion --------- Monitor & adjust programme adjustment Evaluate process, impact & outcome of program Start------------------------------------------------------------------------------------------ End
4 P’s of the Marketing Mix (NM Medical healthcare Pvt Ltd) Product Place (Distribution) Promotion PriceProduct Health checks ups- (Pre employment/Annual checks/Retail markets Goal is to develop the best health checks services with the resources availablePrice Social and External Prices vs. Monetary Cost Monetary Cost Who are the clients (size of corporate)? What is their ability to pay(their budget)? What is the demand for the health requirement ?
Money making for organization? Benefits/barriers for clients?Place Best place to offer program Best time to offer program Through what channels are we distributing program(TPAs, Insurance broker, Camps..etc) Competitive advantage lies in distribution Promotion Deals with communication that program planners use to attract those in the target population to become involved in a program (pamphlet distribution, Advertisment) Informative and Persuasive Creative title Headline mentality Study of Marketing Mix Strategies used in “NM MEDICAL”
By : Pranav Shetti Reg No : Course : MBA- Marketing Institute : IBMT Bangalore SYNOPSYSTitle of study:Study of Marketing Mix Strategies used in “NM MEDICAL”.Objectives behind the study: • To identify the channels of which the product will be distributed. • To analyse the sales promotion techniques used by the company. • To analyse customer satisfaction and feedback analysis methods.Sample size: 100 IVF centers who are the company’s customer for more than one year.Sampling method:
Sampling methods are classified as either probability or non probability.Probability methods include random sampling, systematic sampling, and stratified sampling. Innon probability sampling, members are selected from the population in some nonrandommanner. These include convenience sampling, judgment sampling, quota sampling, and snowballsampling.In my survey I am using Convenience sampling method to choose the companies who purchaseproduct from us.Analysis method:SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluatethe Strengths, Weaknesses /Limitations, Opportunities, and Threats involved in a project,process or in a business venture.In my study, I am using SWOT analysis to identify strengths, Weaknesses/Limitations,Opportunities, and Threats of different sales promotion techniques.Contributions expected from the research:My study helps the company to • Identify attention-getting sales promotions. • Understand the methods which will increase Industry visibility. • Improve the product/service quality according to customer requirements.Brief about Guide:My guide is Mr. Gururaja M.N, pursued his Bachelor in science and MBA from Al- AmeenInstitute of Management studies. He served as HR manager in Symmetric Technology andAnalyst in Oracle and Marketing Analyst in Park ITC and started his professional pursuit asBusiness Executive in Venus Remedies Ltd. He organized Seminar on Vedic Economy forstudent holistic knowledge and development.