MKTG 465<br />Status Report 2<br />Kathryn Clarke | Christian Dennis | Tyler Spring | Courtney Tanaka | Ansel Youn<br />
Customer Comment Cards<br />Convenience Sample<br /> Friends and Peers<br /> U of C Students<br />Results<br /> Consistent...
Comment Card Results <br />
Implications<br />Implications<br />Only available online<br />Lack of quantitative measurements<br />Varying opinion meas...
Focus Groups<br />Moderator’s Guide<br /> Topic 1: Entertainment Establishments<br /> Topic 2: Interests<br /> Topic 3: Ba...
Focus Groups<br />Administration<br /> Quota Sampling<br />Students<br />Male and Female<br /> One Moderator<br /> Two Obs...
Focus Groups<br />Convergent Issues<br /> Males vs. Females<br />Drink variety <br />Server attractiveness<br />Home vs. S...
Thank You<br />
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Marketing Research - Status update 2 [Boston Pizza]

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Marketing Research - Haskayne School of Business.

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Marketing Research - Status update 2 [Boston Pizza]

  1. 1. MKTG 465<br />Status Report 2<br />Kathryn Clarke | Christian Dennis | Tyler Spring | Courtney Tanaka | Ansel Youn<br />
  2. 2. Customer Comment Cards<br />Convenience Sample<br /> Friends and Peers<br /> U of C Students<br />Results<br /> Consistent<br /> Exception Atmosphere<br />
  3. 3. Comment Card Results <br />
  4. 4. Implications<br />Implications<br />Only available online<br />Lack of quantitative measurements<br />Varying opinion measurement<br />
  5. 5. Focus Groups<br />Moderator’s Guide<br /> Topic 1: Entertainment Establishments<br /> Topic 2: Interests<br /> Topic 3: Bars & Sports Bars<br /> Topic 4: Sports Bars<br /> Sensitive Issues<br />
  6. 6. Focus Groups<br />Administration<br /> Quota Sampling<br />Students<br />Male and Female<br /> One Moderator<br /> Two Observers<br /> Six per focus group<br /> 25-30 minutes<br /> Incentive<br />
  7. 7. Focus Groups<br />Convergent Issues<br /> Males vs. Females<br />Drink variety <br />Server attractiveness<br />Home vs. Sports Bar<br /> Common Responses<br />TV Quality<br />Food Variety<br />Atmosphere<br />
  8. 8. Thank You<br />

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