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Telecom egypt layout social media plan

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Telecom egypt layout social media plan

  1. 1. Layout of Social Media plan for Telecom Egypt IT Vision -
  2. 2. Main Point of plan• Situation Analysis• STP• Objective , KPI’S• Content Idea• Implementation• Monitor – feedback IT Vision -
  3. 3. Situation Analysis• Egypt Online Market Analysis ( Internet user)• Competitors analysis ( Indirect competitors )• SWOT Analysis IT Vision -
  4. 4. Situation Analysis: Egypt Market• Internet user• Facebook, twitter users and growth• Age and user behavior IT Vision -
  5. 5. E.g.: User age distribution on Facebook in EgyptFor more analysis check :http://www.socialbakers.com/facebook-statistics/egypt IT Vision -
  6. 6. Situation Analysis: Competitors analysis• Direct competitors : N/A• Indirect competitors : – Vodafone – Mobinil – Etisalat• Comparison items( # of fans – talking about – daily posts rate – #followers - daily tweets rate – response time – types ofposts ( pic- poll – open quest. – Status - ) IT Vision -
  7. 7. Segmentation, Targeting , Positioning• It’s depend on company planI assume that The company have more than target segment but we willfocused at 2 online target segments• 1st target segment – Sex: Female, Age : 13-34, Behavior : talking on landline phone with their friends• 2nd target segment • Sex: both , Age : 13-40, Behavior : ( order delivery , outing weekly , ) IT Vision -
  8. 8. Segmentation, Targeting , Positioning• The Best Customer Service on Social Media IT Vision -
  9. 9. Objectives and KPI’s Object KPIIncreasing fans and followers 10 % weekly Prompted our offers 90 % of our fans know the offer within 2 weeksBest online customer service Replying on 100 % of comments within 90 minChange our target customer 5 % monthly behavior ( using landline ) IT Vision -
  10. 10. Content Idea #Haftar feen #140fotar• It # answered by our social media team to help customer ( ) and reply on him by Shot NO. of store ( e.g. KFC, cook door, … )• Choose one of customer for #surprisemeal ( paid by Telecom Egypt ) IT Vision -
  11. 11. Content Idea Daily informative posts• Temp Degree – humidity• Calendar - Eftar time –• Quote of day IT Vision -
  12. 12. Content Idea contest about Tel History• Who’s that ? ( ANSWER : Alexander Graham Bell) IT Vision -
  13. 13. Content Idea childhood memories • •To motivate our target segment to change their customer behavior IT Vision -
  14. 14. Content Idea best social media customer service• Produce video like that ( check it online on YouTube : KLM Live Reply ) IT Vision -
  15. 15. Posting strategy - Implementation• Daily posts at Facebook ( 3-5 posts )• Daily tweets ( 3 tweets )• Timing – At Ramadan : ( 12-2 pm ) ( 10 pm – 1 am ) – Other days ( 12 – 4 pm ) ( 8 pm - 1 am )• Replying on all comments within 90 min• Daily post at least ( 1 pic and 1 question )• Change the cover pic monthly IT Vision -
  16. 16. Monitor – feedback• Weekly report include – % of achieve our target ( according obj. and KPI’s ) – % of posting according the plan – The top 5 interactive posts – The FAQ’S from customer – Recommend new idea – The posting plan for next week IT Vision -

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