Gamification is the process of using game thinking
and game mechanics to solve problems and engage users.
- Gabe Zichermann -
In gamification, game mechanics are very important.
So, I`ll explain game mechanics by giving specific examples.
The game mechanics are made up of a series of tools that, when used
correctly, promise to yield a meaningful response from the players
They are comprised of seven primary elements : points, levels, leaderboards
badges, challenges/quests, onboarding, and engagement loops.
And I`ll explain points of seven elements. Because points are widely used
in various ways and very important.
Points are an absolute requirement for all gamified systems.
In gamification, point designs form the foundation of our experience.
They are comprised of five primary elements : Experience points,
Redeemable points, Skill points, Karma points, Reputation points.
Experience points are the most important of the five kinds of points.
Everything a player does within the system will earn her experience points
They never go down. So they never max out.
Redeemable points can change, unlike experience points.
They generally form the foundation of a virtual economy, and are often
given names like coins, bucks, cash, etc.
Skill points are a bonus set of points that allow a player to gain experience
for activities alongside the core.
They have no connection with experience points and redeemable points
Karma points are a unique system that rarely appear in classic games.
They are given as part of a regular grind, or check in behavior.
Reputation points are the most complex of the five kinds of points.
Its purpose is to act as a proxy for trust.
And I`ll show examples about the five kinds of points according to my view.
Examples - NAVER
In Korea, NAVER is the most famous search engine.
I think that NAVER 지식iN is success factor.
NAVER 지식iN use reputation points as 내공.
When some questioner selects user`s opinion, user is gaved 내공 by question
The more 내공 is offered reliability by NAVER`s users.
As a result, NAVER 지식iN use gamification marketing.
So NAVER was succeedable.
Examples – Chinese restaurant
In Korea, Chinese restaurant is the most ordinary delievered restaurant.
I think that coupon is success factor.
When I order some foods in Chinese restaurant,
I get coupon according to food`s prices.
And coupon can change off with some products.
So, Coupon is similar to redeemable points.
Gamification have many elements.
So I couldn`t search about everythings. And I studied points of game mechan
I know that Many companies could succeed through points strategy.
While I search gamification, I know that gamification is used by way of
I think that gamification is used the more by way of maketing strategy
in the future
#S-2 - Gabe Zichermann
#S-3, 4, 5 - Gamification by Design
#S-6 - NAVER