You & Me - FMCG case study


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You & Me - FMCG case study

  1. 1. Danone Baby Nutrition<br />You & Me<br />Agency: Strategem<br /><br />
  2. 2. You & Me<br />The You & Me campaign engaged an unparalleled level of niche-target consumers who have to date been difficult to target. In providing direct value as well as ‘peace of mind’ on a social level to target the audience, the programme has positioned Cow & Gate at the forefront as a trust-worthy brand voice.<br />
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  4. 4. You & Me<br />The Results<br />According to internal research 91% of customers would highly recommend the service and 75% would highly recommend the Cow & Gate brand.<br />
  5. 5. Talk to us<br />Talk to us<br />sign up @<br />We’re the go-to <br />people for anything <br />to do with maximum <br />return on investment<br />and sales success <br />with Direct Mail<br />@MailMediaUnit<br />