Samsung<br />Samsung LED 9000 TV<br />Agency: DMA<br />anpost.ie/mailmedia<br />
Samsung LED 9000 TV<br />The Challenge<br />In the crowded TV market place it is important to be an innovative brand. When...
Samsung LED 9000 TV<br />The Target Market<br />10,000 high net worth individuals including Company Directors <br />
Samsung LED 9000 TV<br />The Thinking<br />The campaign objective was to create an engaging DM piece, that linked to a mic...
Intelligent remote control – features a 3-inch touch screen allowing you to watch live TV or movies on your remote control
Internet @ TV – Bringing online world to the Samsung TV
Ultra-Slim LED Flat Screen – 7.98mm Thin</li></li></ul><li>Samsung LED 9000 TV<br />The Mailing<br />DMA developed a DM pi...
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Samsung - Samsung 9000 TV campaign

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Samsung - Samsung 9000 TV campaign

  1. 1. Samsung<br />Samsung LED 9000 TV<br />Agency: DMA<br />anpost.ie/mailmedia<br />
  2. 2. Samsung LED 9000 TV<br />The Challenge<br />In the crowded TV market place it is important to be an innovative brand. When Samsung, the No. 1 TV brand in Ireland, launched one of the most technology advanced TVs in the world with a host of features, the Samsung LED 9000, they knew how important it would be to reach the key decision makers and stand out. <br />
  3. 3. Samsung LED 9000 TV<br />The Target Market<br />10,000 high net worth individuals including Company Directors <br />
  4. 4. Samsung LED 9000 TV<br />The Thinking<br />The campaign objective was to create an engaging DM piece, that linked to a microsite where recipients could view the incredible features of the Samsung LED 9000. <br />It was important that all the strong features of the LED 9000 were detailed within the piece:<br /><ul><li>3-D Full high definition – The ability to convert 2D to 3D instantly
  5. 5. Intelligent remote control – features a 3-inch touch screen allowing you to watch live TV or movies on your remote control
  6. 6. Internet @ TV – Bringing online world to the Samsung TV
  7. 7. Ultra-Slim LED Flat Screen – 7.98mm Thin</li></li></ul><li>Samsung LED 9000 TV<br />The Mailing<br />DMA developed a DM piece that contained a bespoke aluminium ruler which was only calibrated to 7.98mm, illustrating the thinness of the TV. <br />Contained in the DM was a link to a microsite www.samsung.com/ie/incredible, which displayed YouTube clips of the outstanding features of the product. <br />Digital banner ads were also developed and targeted on premium sites to encourage more awareness around the Samsung LED 9000.<br />
  8. 8.
  9. 9. Samsung LED 9000 TV<br />The Results<br />This campaign created a significant buzz around the Samsung LED 9000.The online microsite received a 5% response rate.<br />
  10. 10. Talk to us<br />Talk to us<br />sign up @ anpost.ie/mailmedia<br />We’re the go-to <br />people for anything <br />to do with maximum <br />return on investment<br />and sales success <br />with Direct Mail<br />@MailMediaUnit<br />

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