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Grow My Business - Gary Brown 'Steal like an Artist'

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Grow My Business - Gary Brown 'Steal like an Artist'

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Grow My Business - Gary Brown 'Steal like an Artist'

  1. 1. STEAL LIKE AN ARTIST Gary Brown Chairman & Founder Target McConnells Twitter @GarPBrown Email gary.brown@targetmcconnells.com
  2. 2. THAT WHICH HAS BEEN IS WHAT WILL BE, THAT WHICH IS DONE IS WHAT WILL BE DONE, AND THERE IS NOTHING NEW UNDER THE SUN Ecclesiastes STEAL LIKE AN ARTIST
  3. 3. NOTHING ORIGINAL IS LEFT STEAL LIKE AN ARTIST
  4. 4. COPYING ALWAYS MEANS CHANGES AND ALTERATIONS, IMPROVEMENTS STEAL LIKE AN ARTIST
  5. 5. IF I HAVE SEEN FURTHER THAN OTHERS, IT IS BY STANDING ON THE SHOULDER OF GIANTS Isaac Newton STEAL LIKE AN ARTIST
  6. 6. KLEPTONESIA STEAL LIKE AN ARTIST
  7. 7. IDEAS MINDSET = GROWTH MINDSET STEAL LIKE AN ARTIST
  8. 8. TIME OUT IS NOT TIME OFF STEAL LIKE AN ARTIST
  9. 9. GET LOST STEAL LIKE AN ARTIST
  10. 10. MUNDANE… EVERYDAY… CONVENTIONAL THOUGHTS STEAL LIKE AN ARTIST
  11. 11. CREATE IDEA SPACE IN YOUR BRAIN STEAL LIKE AN ARTIST
  12. 12. CHANGE SURROUNDINGS, COMPANY, PEERS AND PEOPLE STEAL LIKE AN ARTIST
  13. 13. STOP TRYING TO DO THINGS DIFFERENTLY AND START DOING DIFFERENT THINGS STEAL LIKE AN ARTIST
  14. 14. LINK THE LIKE, UNITE THE UNLIKE STEAL LIKE AN ARTIST
  15. 15. SCAMPER STEAL LIKE AN ARTIST
  16. 16. SCAMPER STEAL LIKE AN ARTIST SUBSTITUTE COMBINE ADAPT MODIFY PUT TO ANOTHER USE ELIMINATE REVERSE
  17. 17. SUBSTITUTE STEAL LIKE AN ARTIST MATERIALS/RESOURCES PRODUCT/PROCESS RULES SOMEWHERE ELSE
  18. 18. COMBINE STEAL LIKE AN ARTIST COMBINE ONE PRODUCT WITH ANOTHER COMBINED PURPOSES OR OBJECTIVES (CO-OPETITION) COMBINE TALENT AND RESOURCES
  19. 19. COMBINE STEAL LIKE AN ARTIST COMBINE ONE PRODUCT WITH ANOTHER COMBINED PURPOSES OR OBJECTIVES (CO-OPETITION) COMBINE TALENT AND RESOURCES • WHEELS + SUITCASES = SUITCASES WITH WHEELS • TEA + ICE = ICE TEA
  20. 20. ADAPT STEAL LIKE AN ARTIST ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKE WHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO
  21. 21. ADAPT STEAL LIKE AN ARTIST ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKE WHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO • LUCOZADE • PHONES TO CAMERAS • NETFLIX MAIL ORDER DVD BUSINESS MOVED INTO STREAMING BEFORE BLOCKBUSTER
  22. 22. COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICE WHAT COULD YOU ADD EMPHASISE OR HIGHLIGHT WHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW MODIFY STEAL LIKE AN ARTIST
  23. 23. COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICE WHAT COULD YOU ADD EMPHASISE OR HIGHLIGHT WHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW • NIKE WAS AN ASICS RETAILER • SMARTPHONES • PADDY POWER MODIFY STEAL LIKE AN ARTIST
  24. 24. STEAL LIKE AN ARTIST Decoy effects Pricing for The Economist [1] Web subscription $59 32% [2] Web & Print subscription $125 68%
  25. 25. STEAL LIKE AN ARTIST Decoy effects Adding a useless option [1] Web subscription $59 32% [2] Web & Print subscription $125 68% [3] Print subscription $125 Introducing [3] switched buyers from [1] to [2] “Priming”
  26. 26. CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRY WHO ELSE COULD USE YOUR PRODUCT HOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTING RECYCLE WASTE TO MAKE SOMETHING NEW PUT TO ANOTHER USE STEAL LIKE AN ARTIST
  27. 27. CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRY WHO ELSE COULD USE YOUR PRODUCT HOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTING RECYCLE WASTE TO MAKE SOMETHING NEW • IRISH CREAM - BECOMES BAILEYS IRISH CREAM • AQUARIUM FISH FOR PEDICURES • WHISKEY DISTILLERY START UPS MAKING FLAVOURED GINS PUT TO ANOTHER USE STEAL LIKE AN ARTIST
  28. 28. HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICE WHAT CAN YOU ELIMINATE, CUT OUT WHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUN WHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE ELIMINATE STEAL LIKE AN ARTIST
  29. 29. HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICE WHAT CAN YOU ELIMINATE, CUT OUT WHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUN WHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE • SOUTHWEST AIRLINES - RYANAIR MODEL • AIRBNB • HAILO/UBER • ALIBABA • SMARTPHONES,LAPTOPS,IPADS ETC ELIMINATE STEAL LIKE AN ARTIST
  30. 30. REVERSE THE PROCESS OR SEQUENCE WHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOW WHAT ROLES COULD YOU REVERSE OR SWAP HOW CAN YOU RE ORGANISE REVERSE STEAL LIKE AN ARTIST
  31. 31. REVERSE THE PROCESS OR SEQUENCE WHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOW WHAT ROLES COULD YOU REVERSE OR SWAP HOW CAN YOU RE ORGANISE • NEWSPAPERS - DELIVERED TO YOUR DOOR • TEST DRIVES FROM YOUR HOME • WARBY PARKER ONLY SELL GLASSES ONLINE REVERSE STEAL LIKE AN ARTIST
  32. 32. BECOME A THIEF BUT BECOME A GOOD THIEF, THAT WAY YOU’LL GROW YOUR BUSINESS AND YOU MAY GO TO MARKETING HEAVEN STEAL LIKE AN ARTIST

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