DIRECT MAIL DELIVERS FOR BUSINESSThere’s never been a better time to put direct mail to work for yourbusiness. While scree...
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Direct mail delivers for business

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There's never been a better time to put direct mail to work for your business. While screens big and small compete for customers' attention, direct mail gives you the opportunity to put something real and personal right into your customers hands. And it works. To find out more why not talk to our friendly team of media experts at mail.media@anpost.ie.

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Direct mail delivers for business

  1. 1. DIRECT MAIL DELIVERS FOR BUSINESSThere’s never been a better time to put direct mail to work for yourbusiness. While screens big and small compete for customers’attention, direct mail gives you the opportunity to put somethingreal and personal right into your customers’ hands. CUSTOMERS TRUST 65% of consumers consider DIRECT MAIL email advertising It is the most trusted direct marketing irrelevant.* communications channel.** Almost twice as many adults trust it compared to email and social media ads.** CUSTOMERS ENJOY RECEIVING DIRECT MAIL 49% of Irish consumers are disappointed by empty letterboxes.** 76% of Irishtohouseholdsmail.time aside read their put ∆ 54% of 18 – 25 yearbyolds empty letterbox.** disappointed an are even more 56% prefernothing atdirect mail than receiving all.** DIRECT MAIL DRIVES LOYALTY DIRECT MAIL WORKS 31% of Irish adults agree that direct mail is the 96% of Irish households prefer receiving strongest direct channel to encourage purchase.** loyalty rewards & coupons by mail. ∆ 78% of B2B marketers say that direct mail is effective at generating real sales orders.^ A common * Millward Browne Research for An Post 2011FORGET misperception is ‘OR’ that businesses must choose 59% of Irish consumers buy more ** Amárach Research for An Post 2011 ∆ Ipsos MRBI research for between Direct Mail THINK online when they An Post 2012 and online channels. have a hard copy ^ B2B Ipos MRBI research for In fact, a combination ‘AND’ makes for a more brochure to hand.** An Post 2010 effective campaign.

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