Croke Park - International marketing campaign

1,020 views

Published on

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,020
On SlideShare
0
From Embeds
0
Number of Embeds
82
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Croke Park - International marketing campaign

  1. 1. Croke ParkInternational Marketing Campaign Agency: DMA anpost.ie/mailmedia
  2. 2. International Marketing CampaignThe ChallengeDMA believed Croke Park on a Championship Sunday was anexperience no tourist should miss so they approached Croke Parkwith a programme to help sell unsold Championship tickets totourists.
  3. 3. International Marketing CampaignThe Target MarketDMA targeted the top 850 International Tour operators that sellIreland as part of their portfolio.
  4. 4. International Marketing CampaignThe ThinkingThe concept was based on ‘Sell our Sights, then Sell Our Soul’.A Direct Mail campaign was sent to Tour Operators to elevate the thrillof our national games.Tour operators were pointed to our E-Commerce site,crokeparktickets.ie to purchase tickets.
  5. 5. International Marketing CampaignThe ThinkingA multi structured Social Media Programme split across Facebook andTwitter was developed targeting different tourist profiles to encourageuptake.A 30 second TV ad was developed for Setanta UK along with BannerAds on popular inbound tourist sites and posters in tourism offices.
  6. 6. International Marketing CampaignThe ResultsSales came directly from all over the world, introducing tourists fromIndia, Asia, Eastern Europe and particularly the States to the game.Fantastic feedback (see quotes on the site).850 Inbound tour operators contacted (International DM) resulting in aseries of international group booking and a very exciting channel forCroke Park in 2012.Facebook, Google ( CPC and SEO) and Visit Dublin.ie where the mostsuccessful conducts for site traffic.
  7. 7. International Marketing CampaignThe Results1,000s of visits everyday during the Season, with a conversation ratewhich almost doubled as the season went on and word of mouth, visitfeedback grew.Lots more to come in 2012, very excited about the ongoing ‘experience’attraction that is Croke Park.
  8. 8. Talk to us sign up @ anpost.ie/mailmedia We’re the Direct Mail Experts @MailMediaUnit

×