Concern: Tax Effective Giving Campaign

Tax Effective Giving – making donations stretch further Concern’s experience

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scope of today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steps involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Criteria for Claiming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ethiopia

Criteria for Claiming ,[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

€ 250 donation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Capturing & handling data ,[object Object],[object Object],[object Object],[object Object]

1. Contact Details 2. Financial Details 4. Tax Effective Amount 3. Tax details

2006 New Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools - Contacting Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object]

Who are we talking to? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is our message to them? ,[object Object],[object Object],[object Object],[object Object],[object Object]

AIDCA ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concern’s Message ,[object Object],[object Object],[object Object],[object Object]

Attention ,[object Object],[object Object],[object Object],1. Attention

Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],2. Interest

Desire ,[object Object],[object Object],[object Object],3. Desire

Conviction ,[object Object],[object Object],[object Object],[object Object],4. Conviction

Action ,[object Object],[object Object],[object Object],[object Object],5. Action

Why should they act? ,[object Object],[object Object],[object Object]

How should they respond? ,[object Object],[object Object],[object Object],[object Object]

Additional Contact Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Contact Tools ,[object Object],[object Object],[object Object]

Response handling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Follow up ,[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concern: Tax Effective Giving Campaign

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Editor's Notes