And it is that architecture that means we can assure reduced costs, integration and interoperability…because we are the only vendor able to offer a totally open, software-based architecture…. More information from Statement of Direction below: [Slide note: from statement of direction] In answer to the challenges and to help you realize the opportunities of the Communications Tipping Point, Siemens Enterprise Communications has developed a truly open architecture. This allows enterprises to employ whichever architectural components fit their requirements. And it’s only possible because we have designed it all from the ground up to operate on standardized components running industry standard operating systems. Down to the core of its unified communications infrastructure, Siemens Enterprise Communications continues this commitment to being “open.” Our OpenScape product and service families are designed and built on a next-generation software foundation using the industry-standard SIP signalling protocol, from application processing to endpoint devices. Applications make use of the similarly dominant Service-Oriented Architecture (SOA) and web services to communicate with enterprise applications. This focus on open industry standards helps enterprises realize ROI sooner and reduce CapEx and OpEx outlay by leveraging their existing investment in infrastructure and applications. In doing so it allows companies to be based virtually anywhere, users to access any device from anywhere, and virtual enterprises to scale up or down with ease and control. Integrated wireless and wired networks merge seamlessly with cellular networks. Users move between devices and applications with ease, their communication capabilities and profiles following them from the cloud. Applications are selected by the user and easily downloaded. Communications are embedded into business processes. The business stays in motion and the cloud remains ever-present.