Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Exploring User Research Myths & Legends

334 views

Published on

We live in a fortunate time in User Experience. Never before have so many people become aware of user experience and the importance of understanding users. Yet, how to gain this understanding of users is still shrouded in myths and legends. In this presentation, we explore the territory of user research to better understand the myths and legends that surround it, with the goal of bringing to light the truth about how to use research to understand users.

Published in: Design
  • Be the first to like this

Exploring User Research Myths & Legends

  1. 1. Infragistics Proprietary1
  2. 2. Infragistics Proprietary2 EXPLORING USER RESEARCH Myths & Legends UXify 2017 – JIM ROSS
  3. 3. Infragistics Proprietary3
  4. 4. Infragistics Proprietary4
  5. 5. Infragistics Proprietary5 Myth 1: It involves asking people what they want
  6. 6. Infragistics Proprietary6 The Truth: User research is about inferring what people need. Myth 1: It involves asking people what they want
  7. 7. Infragistics Proprietary7 Myth 2: Don’t Listen to Users
  8. 8. Infragistics Proprietary8 Myth 2: Don’t Listen to Users
  9. 9. Infragistics Proprietary9 Myth 2: Don’t Listen to Users
  10. 10. Infragistics Proprietary10 Myth 2: Don’t Listen to Users
  11. 11. Infragistics Proprietary11 Myth 2: Don’t Listen to Users
  12. 12. Infragistics Proprietary12 Myth 2: Don’t Listen to Users The Truth: Listening to users is a key part of user research.
  13. 13. Infragistics Proprietary13 Myth 3: It Provides Stunning, New Revelations
  14. 14. Infragistics Proprietary14 Myth 3: It Provides Stunning, New Revelations The Truth: It provides extremely useful information, and sometimes a few amazing insights.
  15. 15. Infragistics Proprietary15 Myth 4: It Just Tells Us What We Already Knew
  16. 16. Infragistics Proprietary16 Myth 4: It Just Tells Us What We Already Knew The Truth: People overestimate what they think they know.
  17. 17. Infragistics Proprietary17 Myth 5: It Tells You How to Design Your Product
  18. 18. Infragistics Proprietary18 The Truth: It provides information that informs design. Myth 5: It Tells You How to Design Your Product
  19. 19. Infragistics Proprietary19 Myth 6: User Research Stifles Creativity
  20. 20. Infragistics Proprietary20 The Truth: Research provides information. Creative problem solving is still necessary. Myth 6: User Research Stifles Creativity
  21. 21. Infragistics Proprietary21 Myth 7: You Can Observe People’s Natural Behavior
  22. 22. Infragistics Proprietary22 The Truth: Your presence affects the participants’ behavior. Myth 7: You Can Observe People’s Natural Behavior
  23. 23. Infragistics Proprietary23 Myth 8: User Research and Design Are Separate Activities Performed by Separate Roles
  24. 24. Infragistics Proprietary24 The Truth: User research is part of the design process. Myth 8: User Research and Design Are Separate Activities Performed by Separate Roles
  25. 25. Infragistics Proprietary25 Myth 9: Research Is Expensive and Time Consuming
  26. 26. Infragistics Proprietary26 The Truth: The cost of not understanding users is far greater. Myth 9: Research Is Expensive and Time Consuming
  27. 27. Infragistics Proprietary27 Myth 10: You Don’t Need to Conduct Research, We Know Our Users And We Can Tell You About Them
  28. 28. Infragistics Proprietary28 The Truth: Stakeholder information is useful, but it’s not a substitute for first-hand observation with users. Myth 10: You Don’t Need to Conduct Research, We Know Our Users And We Can Tell You About Them
  29. 29. Infragistics Proprietary29 Myth 11: We Don’t Need to Conduct User Research, Because We’re Going to Conduct Usability Testing
  30. 30. Infragistics Proprietary30 The Truth: Usability testing provides different information than user research. Myth 11: We Don’t Need to Conduct User Research, Because We’re Going to Conduct Usability Testing
  31. 31. Infragistics Proprietary31 Myth 12: You Can’t Research Users Who Don’t Yet Exist
  32. 32. Infragistics Proprietary32 The Truth: Future users already exist and can be studied. Myth 12: You Can’t Research Users Who Don’t Yet Exist
  33. 33. Infragistics Proprietary33 Myth 13: Some User Research Is Better Than None
  34. 34. Infragistics Proprietary34 The Truth: Sometimes it’s better not to do any user research, than to enable half-assed user research. Myth 13: Some User Research Is Better Than None
  35. 35. Infragistics Proprietary35
  36. 36. Infragistics Proprietary36 FINAL SLIDE Thank You! Questions?

×