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5 Ways To Get Started With Gamification

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As marketers are becoming increasingly aware, game play is now evolving into a bona fide movement--a significant trend that is altering the way businesses interact with customers. Here's how you can make it a part of your efforts

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Published in: Business, Technology
  • This is a great Slide for Gamification beginners. Thank you for the insights. We have put together a Slide about top 5 books we recommend diving into if interesting in the world of Gamification: http://www.slideshare.net/captainup/gamification-5-books-to-get-you-started
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5 Ways To Get Started With Gamification

  1. 1. ‘Gamification’ Is Serious Business For Marketers Anoop Sahgal Digital Marketing, Adobe Systems 1
  2. 2. For marketers, “gamification” is about integrating gamemechanics into marketing activities to make them more funto drive engagement and participation by cultivating desiredbehaviors through incentives and rewards.
  3. 3. Leading companies areleveraging gamificationto transform theirbusinesses, and this isonly the beginning.3
  4. 4. Determine whereengagementmatters 4
  5. 5. 5 ways to get started with gamification 5
  6. 6. 1. It’s a tactic not astrategy 6
  7. 7. 2. Drill down on your objectives 7
  8. 8. As with any game, this interaction canbe viewed as a simple set of rulesand conditions that define theunderlying marketing objectives.
  9. 9. Apply gamification tactics acrosschannels
  10. 10. When considering the role of mobile in gamification, oneshould consider four inherent characteristics of the medium: 1. The personal, intimate nature of a mobile device translates into higher potential impact. 2. It’s time-sensitive. 3. Instant, easy interaction makes direct response much easier. 4. Interactions can be tracked, leading to much greater accuracy in measurement.
  11. 11. 3. Evangelize
  12. 12. 4. Test and make real-timedecisions
  13. 13. Don’t take your eye off the prize.

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