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January 18, 2012                                                                                                          ...
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While AMD does not really believe that Intel Corp.-driven ultrabooks will be successful on the market of high-end notebooks, the company reportedly plans to introduce its own platform for low-cost ultrathin laptops powered by its A-series “Trinity” accelerated processing units (APUs).

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  1. 1. January 18, 2012 AMD to Oppose Ultrabooks with Low-Price Ultra-Thin Laptops W hile AMD does not really believe that Intel Intel-powered ultrabooks. Intel poses rather strict Corp.-driven ultrabooks will be success- requirements on ultrabooks and expects PC makers ful on the market of high-end notebooks, to produce premium-quality systems that should the company reportedly plans to introduce its own cost up to $1000, but higher price is also accepted. platform for low-cost ultrathin laptops powered by Generally, Intel wants ultrabooks to provide ultimate its A-series “Trinity” accelerated processing units experience at relatively high cost, not be among the (APUs). The firm will attempt to offer better pricing affordable systems on the market. By contrast, AMD on such machines and thus initiate a price-war on wants to concentrate on pricing, based on media the market of ultra-portable PCs. reports. The price of ultra-thin laptops based on AMD A- What remains to be seen is when AMD-based ultra- series “Trinity” APUs will be around $500, which thins be available. Some recent reports point to the is the price of an average laptop these days. As a fact that AMD plans to commercially introduction result, AMD-based ultrathin notebooks will be at Trinity only in mid-2012. Previously the firm pro- least $200 cheaper than machines powered by In- mised to launch its next-generation APUs early in tel Core i 3000-series “Ivy Bridge” microprocessors. 2012, but looks like the plans have changed and Lower price is supposed to compensate lower x86 Trinity will be based in the middle of the year. performance of AMD’s Trinity compared to Intel’s Ivy Bridge. At the same time, AMD-based ultrathin AMD confirmed plan to introduce Trinity in mid- machines will offer faster and more capable gra- 2012, but did not detail the low-cost ultrathin laptop phics engine. Moreover, based on AMD promises, initiative. it will offer 17W quad-core microprocessors, which should provide decent responsibility. Related Articles: Apple Technology, Battery Care Tips, Laptop Bat- tery FAQ, Laptop Reviews, Technology NewsAcer as07b41, AMD, Hp dv6 battery, Laptop, Toshiba pa3534u-1brs batteries, Ultra-Thin, Ultrabooks Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered auto- matically to your feed reader. What is unclear is whether the quality of build of AMD-based ultra-thin laptops will be on par with Love this PDF? Add it to your Reading List! 4 Page 1