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An Introduction to Marketing Automation Software (MAS)

Ann Stanley, Anicca Digital MD, explains how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies, particularly where there is a long buying cycle. Ann’s presentation includes the SECRET of how an anonymous visitor to your site becomes “known”! Ann’s message is clear – marketing needs to spend more time interacting with anonymous visitors and nurturing leads, before sales become involved!

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An Introduction to
Marketing
Automation
Software (MAS)
by
Ann Stanley
Managing Director
@AnnStanley
@AnnStanley
@AnnStanley
Some of Anicca’s Clients
@AnnStanley
Background to Marketing
Automation Software
(MAS)
@AnnStanley
What is Marketing Automation?
• A software platform used for automation and integration of marketing tasks
• Mainly used for lead generation and nurturing by B2B companies,
particularly where there is a long buying cycle
Source: http://themarketingnetwork.com.au/services/strategy/marketing-automation

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