1.
The Consumer Problem
We spend a lot on energy.
Utility bills $1600 / yr.
Gasoline $2900 / yr.
We don’t know how to save.
Where to start? What to do first?
?
? ?
?
?

2.
The Consumer Problem
We spend a lot on energy.
Utility bills $1900 / yr.
Gasoline $4000 / yr.
We don’t know how to save.
Where to start? What to do first?
?
? ?
?
?

3.
Petaluma, CA
Energy Spending by Residents
3
25,000 homes in 50 groups
Avg of 490 homes per group
Total utility bill: $39M
Total gasoline expense: $72M
Total energy spending: $111M

4.
Petaluma CA:
The Economic Impact of Energy Savings
4
Buy an Efficient Car
Save 50%+ by going from
22 mpg to 35 mpg
Install Solar
Save 20% on your
electricity bill
Upgrade Electronics &
Appliances
Save 10% overall
Install a Smart Thermostat
Save 8% overall
WHAT IF
5% savings from SCE
5% savings from easy changes
5% gasoline savings
IMPACT of ENERGY SAVINGS
$7.4M annual savings
$13M increase local retail
spending
250 FTE retail jobs
Plus impact from purchases
Adopt Good Habits
Save 10% overall
Energy saving potential by neighborhood