DEFINITION What is a Link Bait? Any piece of web-based content created with the purpose of attracting links and attention can be called “linkbait.” So how does Link Baiting work? Link Baiting is just like fishing. You publish a new page on a topic and set it free on the web. Hopefully others pick up on the content as fresh and interesting and link to it. The article is the bait, and the link is the catch.
IMPORTANCE Why is Link Bait Important? The site gets quality links from sites and this in turn boosts the popularity of not only the site (i.e. the PageRank of the site increases) but also the services or products offered through it.
AIMS <ul><li>What are the Goals of Link Bait? </li></ul><ul><li>Attract Links </li></ul><ul><li>Build a Buzz / Generate Press Coverage </li></ul><ul><li>Drive Traffic </li></ul>
<ul><li>Important Tools for Link Baiting? </li></ul><ul><li>Blogs </li></ul><ul><li>Articles </li></ul><ul><li>Tools / Widgets / Badges </li></ul><ul><li>Videos </li></ul>TOOLS
Type : Decide on the type of link bait which will attract the audience. Audience : Absolutely crucial, you have to know who the piece is intended for. You have to craft your idea to be able to fit snugly into the minds of your intended audience. Headlines : It should be unique and catchy. Only some fresh and new information (at times even old information written from a new point of view) will attract people to read through it and link to it. The 'How To' and 'Tips' headlines are a hit in this regard. Body : Should be crisp and clean. No long sentences. No repetition of information. The flow of information should be maintained. The content should be scannable so that the audience can go through the important information at a quick glance. One good way to make the content scannable is to use bullets/numbering. If any important statistics is mentioned then the number might be underlined/italicized. Formatting : This is actually quite important, by formatting I mean the way the thing looks. There are specific looks which certain people associate with something they would like to link to, the aim is to emulate the “look”, which is different to different target groups. Planning Content for Link Baiting
TYPES <ul><li>News hook - one where you report on industry news. But it’s not just a rehashing of someone else’s post. It should be unique – either a scoop that no one else has caught, or it could even be a summary of various viewpoints. A news hook could also be comprised of a story you have proved to be false. </li></ul><ul><li>Contrary hooks - when you contradict what someone else says. It should be someone prominent in the industry and it should be controversial. </li></ul><ul><li>Attack hooks - take the contrary hooks a step further, by launching personal attacks on people taking the debunking of theories to the next level. </li></ul><ul><li>Resource hook - is more of an informational page. It’s one that aggregates a bunch of information and distills it for visitors. </li></ul><ul><li>Humor hook - With this link bait you post jokes, funny stories, weird or funny pictures that you’ve found or anything else that will warrant a review from others and hopefully a link. </li></ul>