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Social media for OASFAA

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Social media for OASFAA

  1. 1. Reaching people where they are Using Social Media for Customer Service
  2. 2. Why we do it Social media serves as the new “commons.” People use it as their megaphone. They are our customers Two primary demographics- students and parents- are active on social media
  3. 3. Financial Aid Niche Parents and students Major investment Confusion Different expectations
  4. 4. What can Social Media do for you? Provide information Respond to questions
  5. 5. Proactive vs. Reactive Both Conversation Big ears, big eyes, small mouth Availability is key
  6. 6. But wait! I don’t…  Have time  Have budget  Know where to start  Want to mess up
  7. 7. Tools- Facebook (Pages)
  8. 8. Tools- Facebook (Pages)
  9. 9. Facebook- Monitoring
  10. 10. Facebook- Monitoring
  11. 11. Twitter
  12. 12. Twitter- Monitoring
  13. 13. Blogs
  14. 14. formspring.me
  15. 15. formspring.me
  16. 16. Tumblr.com
  17. 17. Tumblr.com
  18. 18. Questions?

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