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Using Social Ads

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Marketers are flocking to social media advertising in order to stay in front of their consumers. What are social ads? And how can you deploy them?

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Using Social Ads

  1. 1. Social Ads Maximize Your Reach THE INTERNET SUMMIT NOVEMBER 14, 2013 RALEIGH, NORTH CAROLINA Ann Marie van den Hurk • Mind The Gap PR Friday, November 15, 13 1
  2. 2. Attention Economy Marketers are flocking to social media advertising in order to stay in front of their consumers. Social Media Marketing is heavily used by advertisers and marketers. Both free and paid are being deployed. In 2013, 64% of advertisers plan to increase paid social media buys. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Friday, November 15, 13 2
  3. 3. What is Paid Social Media? Platforms such as YouTube, Twitter, and Facebook have options. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Friday, November 15, 13 3
  4. 4. Why is desirable? Easily integrated with other channels Cost-effective Very targeted & customizable Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Friday, November 15, 13 4
  5. 5. Before You Drive Off Purpose of campaign Plan campaign out. Decide what your KPIs are. Know your audience. SPOILER ALERT - Social media advertising ROI is hard to prove given current analytics. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Friday, November 15, 13 5
  6. 6. Mind The Gap Public Relations Public Relations • Crisis Communications • Social Media Keep Calm and Call Us... ann@mindthegappr.com +1 302.563.0992 @amvandenhurk Buy Social Media Crisis Communications, Preparing for Preventing, and Surviving a Public Relations #Fail Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Friday, November 15, 13 6

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