Managing Online reputation

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Tips on how to build then manage your online reputation.

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Managing Online reputation

  1. 1. Online Reputation Building and Maintaining Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  2. 2. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  3. 3. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -- Warren Buffett Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  4. 4. Social Media is Risky Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  5. 5. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  6. 6. But you need to be there. Your business reputation may depend on it. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  7. 7. An’ I don’t give a damn ‘Bout my bad reputation Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  8. 8. What you need to manage your online reputation? Plan Presence Listen Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  9. 9. Plan Have a plan in reputation management plan in place. Understand why and how. It will assist you effectively manage your online reputation. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  10. 10. Presence Have a presence on social media. Have an updated website. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  11. 11. Listen Listening to conversations on social media is key. Set-up alerts to your name, brand, and other important key words. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  12. 12. Be aware of... Catfishing Parody Accounts Trolls Activism Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  13. 13. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  14. 14. How to Fix Rectification Route Legal Route Reverse SEO Campaign Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  15. 15. Contact Ann Marie van den Hurk, APR Mind The Gap Public Relations, LLC ann@mindthegappr.com +1 302.563.0992 mobile http://mindthegappr.com/online-reputation- management/ Sunday, June 8, 14
  16. 16. Sunday, June 8, 14

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