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Bad things happen to people and organizations, but how you respond during a crisis can enhance your reputation and often save your organization. You’ll find that the response often has more impact on your reputation than the event the precipitated the crisis.
So is your business prepared to communicate effectively during a crisis? It needs to be. With today’s 24/7 media cycles and social media, you need a crisis plan. Preparation is key to ensuring that the way you react to and handle a crisis leads to a positive outcome. Having a crisis communications plan serves as an adjustable blueprint. Are you ready?