Twitter for Evaluators


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Ann Emery and Johanna Morariu of Innovation Network led a class for the Washington Evaluators on how evaluators can use Twitter. This resource is a handout from that discussion.

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Twitter for Evaluators

  1. 1. Twitter for Evaluators A Class for the Washington Evaluators by Ann Emery and Johanna Morariu November 7, 2012 1. Create a username a. Choose your audience and primary content (evaluation vs. personal) b. Use your name (e.g. @j_morariu) or something evaluation-related (e.g. @EdEvaluator) 2. Personalize your account a. Upload a photo b. Write a description c. Add a link to your website/LinkedIn profile/blog/etc. d. Customize your background 3. Understand jargon and symbols a. Jargon: Handle, Followers, Interactions, Mentions, Favorites b. Symbols: RT, MT, # c. Popular evaluation hashtags: #eval, #eval12, #evalAHA, #datanerd, #tweetup, #FF, #nonprofit, #k12, #publichealth, etc. 4. Start Tweeting! a. What will you tweet about? b. Add photos and images from your computer or phone c. Add links about upcoming events, reports, blogs, etc. 5. Connect with evaluators and evaluation organizations a. Follow evaluators and evaluation organizations b. Keep it conversational c. Remember, it’s public – so be careful with criticism 6. Additional words of wisdom 7. Fun things to try on a rainy day… a. Lists b. LinkedIn and Facebook: Link all (or some) of your tweets. c. Websites and blogs: Embed a Twitter feed into your website or blog. d. Smart phone: Download the Twitter app and tweet on the go. e. Schedule tweets; organize multiple feeds. f. Create collages of tweets. g. Create timelines of tweets. h. Track stats on your links. i. Create a “newspaper” of relevant tweets. j. nodeXL: Create a social network map to visualize twitter networks Questions? Tweet to @annkemery and @j_morariu
  2. 2. 50 Social Media Content Ideas By Cheryl Black Mission Moments Photo of your mission in action Quote from service recipient At-home activities (ex. Remember to turn off lights when you leave a room.) Success story (ex. Tim made an A on his math test!) Your video PSA Receiving Service Online member registration How to get service (ex. Stop by our south clinic for a flu shot.) Change in office hours Fundraising Thank you to one specific donor Thank you to corporate donor Thank you to foundation donor Photo from your most recent fundraiser Next fundraiser Special event save the date (ex. Next year’s walk or gala) Online donation form Cost of service you fund (ex. $5 to feed a family dinner) Event registration/Ticket sales Ask for specific in-kind donation (ex. Books needed for elementary students) Volunteering Online volunteer form Open committee roles Next volunteer opportunity Advocacy Recent legislation affecting your cause Contact your representative Voter registration Connecting Thank you for being our fan/follower Online e-newsletter sign up Photo of and info about your board chair Quote from board chair Photo of and info about your ED Quote from ED Photo of and info about your event/committee chair Link to your Twitter Link to your Facebook Link to your LinkedIn Most recent e-newsletter Most recent press release Most recent newspaper story Most recent TV story Cause-related blog Questions What does X mean to you? (ex. What does security mean to you?) Which of our events is your favorite? Why are you a volunteer with us? Will you be at X? What can we help you with? Misc Local weather and how it relates to your cause (ex. It’s cold! Help us distribute coats to senior citizens.) Quote from historical figure (ex. Gandhi, Winston Churchill, Yogi Berra, whoever) Happy X Holiday Tips for online privacy Relevant safety tips (ex. In July “Prevent fires: 7 tips for safe grilling”) Yesterday’s most popular tweet Any other ideas to fill the social media content queue with? Add them in the comments section for all the social media world to benefit from.