Penn Museum SWOT analysis<br />
Strength<br />Collection<br />Public image<br />Part of UPenn<br />Great Website<br />Best of Philly 2008<br />Supporting ...
Weakness<br />Weird structures: Museum+Research Center<br />Separated from the “museum area” <br />Not appealing for UPenn...
Threats<br />Overall US economy<br />Old habit die hard<br />
Opportunities<br />The only of its kind<br />Significant iconic artifacts<br />“Penn Making History Campaign”<br />New pol...
Any questions?<br />
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University of Pennsylvani SWOT analysis

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This is a SWOT analysis assignment from my Museology class, at the Museum Communication Program, Museum Studies Department, University of The Arts, Philadelphia.

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University of Pennsylvani SWOT analysis

  1. 1. Penn Museum SWOT analysis<br />
  2. 2. Strength<br />Collection<br />Public image<br />Part of UPenn<br />Great Website<br />Best of Philly 2008<br />Supporting facilities<br />
  3. 3. Weakness<br />Weird structures: Museum+Research Center<br />Separated from the “museum area” <br />Not appealing for UPenn students<br />Clutter galleries and signage<br />“Book on the wall” Labels<br />Old looks<br />Unrevised mission statement<br />
  4. 4. Threats<br />Overall US economy<br />Old habit die hard<br />
  5. 5. Opportunities<br />The only of its kind<br />Significant iconic artifacts<br />“Penn Making History Campaign”<br />New policy<br />Under construction visitor service<br />Ongoing reorganization<br />
  6. 6. Any questions?<br />

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