Sustainable Social Enterprise Building for Baduy Tribe’s Weavers : a project of balancing social and ﬁnancial development prototype for tradi7onal communi7es Misna, 35 y.o., the 1st & only weaving teacher in Baduy. Every year she teaches 3 girls, 2011 is her 2nd year. (photo courtesy, Annissa Gultom, 2011)
Baduy Tribe of Kanekes Hill, Banten, West of Java, Indonesia • The Amish of Java • Struggling to survive between moderniza7on and their eﬀort to stay in their origin way of life • Their compounds covers about 11000 ha of forest and farm land. • Their popula7on consists of 2696 households, with 5628 male and 5550 female tribe members (data by May 2010)
Baduy’s weaving tradition • Baduy women’s own skills • It has died in the core villages, and dying in the outer compounds. • The tradi7on is endangered due to due to the low mo7va7on by young genera7on who become more exposed to the "modern world". The low selling point and lack of publica7on also give addi7onal nega7ve mo7va7on. • The growing ecotourism gave a liSle room to sell the weaving products as souvenirs, but s7ll limited
The project • It will help the tribe preserve the tradi7on by giving them encouragements. These encouragements will be in the form of increasing their selling point monetarily and pres7ge. • It will empowered their women to give addi7onal income for the family. • It will run for 12 months, by adjus7ng every stages with the tribe’s annual agenda • There will be midterm evalua7ons throughout the project that will resulted in the form of seminar or publica7on
The project It will focus on the balance of three aspects: • The con7nuity of the heritage teaching to younger genera7on • The entrepreneurship development that will correlate heavily to mo7vate the heritage preserva7on to con7nued • A sustainable business plan that will ensure a las7ng development aTer this project ﬁnished
I. Business Plan & Market Demand Building • The proﬁt margin formula7on and manufacturing speed will be adjusted to their tradi7onal annual agenda. This is important so that their way of living and main livelihood will not be disturbed • The product will not be sold as a mass product, but more as an item with addi7onal value and must be respected as a cultural product. This will prevent the tribe to be overrun by sales target. • We are going to provide them contacts to possible niche markets. This market could stretch from nearby souvenir shops, museum and gallery shops, to cultural/ethnic product providers (either local or interna7onal). By having a possible market ready, there will be market demand that will be the mo7va7on for the weavers to join our program.
II. Apprentice & Business Associate Program • Interested weavers will be able to join our program with a condi7on of 1 weaver for 1 new weaver. Weavers must adopt an appren7ce, somebody from her neighborhood. The appren7ce program could also work by 1 experienced to adopt 1 amateur appren7ce for them to increase their skills. Overachiever appren7ces will be funded to have their own weaving tools aTer the ﬁrst three months of their study. • Business associates from Baduy people and from modern villages nearby will be recruited. This is to keep the sale process running. They will taught transparent accoun7ng, fare trade share and other suppor7ng subject
III. Online Store and Sale Process • We will establish a website and online store for them and will taught them how to maintain them. An intense mentoring in this part is signiﬁcant since computer knowledge in the area is limited and we may have to ﬁgure out easier way for them to be online, such as through their mobile phone. • Along with the Appren7ce program, the business associate that we recruited will be mentored and taught how to run the sale process. The business educa7on will cover how to connect and maintain the demand, branding and also packaging.
IV. Cultural Centre and Continued Initiative • As this is a collec7ve ini7a7ve, a cultural center is needed to be the center of the ac7vity, especially aTer the project is ﬁnished. The center will provide informa7on and weaving workshop for enthusiasts and outsiders. This will hopefully be addi7onal mo7va7on for the younger genera7on. • Local Baduys will become the "expert" of the weaving, helping people to learn about the history, the philosophy, and the ways to develop mo7ves and how to weave. • The daily run of this center also adjusted to their annual agenda
Project Stage & Baduys’ Annual Agenda Stages Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec WT HT WT WS FW WT Coordina7on Market Research and communica7on Socializa7on to Baduy People EVALUATION Baduy weavers recruitment Apren7ce program starts Sales ac7vi7ty EVALUATION Management transi7onal period Publica7on & report WT: Weaving Time // HT : Harvest Time // WS: Wedding Season // FW : Field Work
Inquiries: firstname.lastname@example.org Marno, 8 y.o., maybe the Yirst Baduy Male in history whose interested to weave. His mother is the 1st and only weaving teacher in the compound. (photo courtesy, annissagultom, 2011)