Users as actors in innovation processes 20110316

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Users as actors in innovation processes 20110316

  1. 1. Users as Actors in Innovation Processes <ul><li>PhD Anna Ståhlbröst </li></ul><ul><li>Researcher </li></ul><ul><li>Social Informatics </li></ul><ul><li>Department of Design and Innovation </li></ul><ul><li>Botnia Living Lab </li></ul>
  2. 2. Users as Actors in Innovation Processes <ul><li>Who can be involved? </li></ul><ul><li>How can they be involved? </li></ul><ul><li>What motivates users to participate in innovation processes? </li></ul><ul><li>Why involve users? </li></ul>
  3. 3. Who can be involved? <ul><li>It depends on the situation and goal </li></ul><ul><ul><li>Potential user </li></ul></ul><ul><ul><li>Actual user </li></ul></ul><ul><ul><li>Tertiary users </li></ul></ul><ul><ul><li>Non-users </li></ul></ul><ul><ul><li>Lead-users </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Voluntary contributors </li></ul></ul><ul><ul><li>… .. </li></ul></ul>
  4. 4. How can they be involved? <ul><li>It depends on what is aimed to be achieved </li></ul>
  5. 5. What motivates users to participate in innovation processes? <ul><li>Some motivators are: </li></ul><ul><ul><li>Learn something new </li></ul></ul><ul><ul><li>Be entertained </li></ul></ul><ul><ul><li>Be the first to test an innovation </li></ul></ul><ul><ul><li>Have the opportunity to win something </li></ul></ul><ul><ul><li>Give vent for creativity </li></ul></ul><ul><ul><li>Seek for status </li></ul></ul><ul><ul><li>Contribute to a better society </li></ul></ul><ul><ul><li>Share experiences with others </li></ul></ul><ul><ul><li>… </li></ul></ul>
  6. 6. Three Motives for Involving Users <ul><li>Economic (pragmatic perspective) </li></ul><ul><ul><li>Developing the “right” innovation at once </li></ul></ul><ul><ul><li>Lower the users threshold towards new technology </li></ul></ul><ul><ul><li>Create expectations and understanding of new innovations </li></ul></ul><ul><ul><li>Increase the willingness to by the innovation </li></ul></ul><ul><ul><li>Make the users positive towards the innovation to increase success rate </li></ul></ul><ul><ul><li>Increase user commitment to the innovation </li></ul></ul>
  7. 7. <ul><li>Social </li></ul><ul><ul><li>Strengthening developers understanding of users context and needs </li></ul></ul><ul><ul><li>Strengthening users understanding of the developers perspective </li></ul></ul><ul><ul><li>Increase knowledge exchange and communication between competencies </li></ul></ul><ul><ul><li>Increase job satisfaction and involvement </li></ul></ul>Three Motives for User Involvement
  8. 8. <ul><li>Ethical (political) </li></ul><ul><ul><li>Ethically and morally right </li></ul></ul><ul><ul><li>People have the right to influence their own lives </li></ul></ul><ul><ul><li>Develop users technical competence </li></ul></ul><ul><ul><li>Balance power relations </li></ul></ul>Three Motives for User Involvement
  9. 9. Direct results from user involvement <ul><li>Large amount of innovative ideas </li></ul><ul><li>Knowledge about users and their situation </li></ul><ul><li>Inspiration for future innovations </li></ul><ul><li>Direct feedback on ideas, concepts, prototypes, solutions </li></ul><ul><li>Creative and innovative design processes </li></ul><ul><li>Faster development cycles </li></ul><ul><li>Real life experiences and evaluations </li></ul>
  10. 10. Questions?

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