User behavioural transformation methodologies - Gregg Woodal

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User behavioural transformation methodologies - Gregg Woodal

  1. 1. User Behaviour Transformation Methodologies <ul><li>Gregg Woodall </li></ul><ul><li>University of Salford, UK </li></ul>
  2. 2. User Behaviour Transfomation Methodologies
  3. 3. User
  4. 4. User People
  5. 5. People are Different… Reacts to Problems by… Searches for… Pioneers Doing something about it themselves Something new and exciting Prospectors Organising Something that feels good Settlers Calling for someone to do something Something that is safe
  6. 7. Accountant Engineer Marketeer Manager/ Project Manager Administrator Pycologist EU Commissioner
  7. 8. Behaviour
  8. 9. Behaviour driven by Beliefs or Values?
  9. 10. Belief Really Believe Do Not Believe
  10. 11. Behaviour Yes No
  11. 12. Values Very Important Not Important
  12. 13. Behaviour Yes No
  13. 14. Conclusion: beliefs and values are not the only drivers of our behaviour
  14. 15. Should we just tell them what to do?
  15. 16. Should we just tell them what to do?
  16. 17. reason or sub-conscious
  17. 18. sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?
  18. 19. Answering the Questions
  19. 20. Answering the Questions Is there a problem? Do I know what to do about it? Will the Solution Work? Information / Knowledge
  20. 21. Answering the Questions Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Information / Knowledge Motivation
  21. 22. Transfomation Methodologies
  22. 23. Ask Yourself “Why” First?
  23. 24. What is the Priority? regulation cost savings save the planet competition
  24. 25. Public Sector
  25. 26. Private Sector
  26. 27. The Process
  27. 28. The Process Corporate Level People Level Plan Do Check Act
  28. 29. Two Keys to Success
  29. 30. Organisation People Key #1
  30. 32. Relative Importance
  31. 34. Incentive Competition Team Spirit Ownership Face to Face Involvement
  32. 36. Libraries Organised workshops Sit down chat (fika) Energy Champion Energy Data Energy Audit
  33. 37. To Summarise
  34. 38. Issues to Consider People are Different (and complicated) Belief and Values are not the only Drivers of Behaviour Try to Answer the Questions of the Sub-conscious Mind Organisations and People have Different Priorities
  35. 39. Methodology
  36. 40. <ul><li>www.ict4saveenergy.eu/conferenc e </li></ul>And..remember the SAVE-Energy

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