Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Methodology behvaiour change luleå


Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Methodology behvaiour change luleå

  1. 1. Cross-border activity: User behaviour changes methodology Living Lab-Living Lab Botnia Living Lab
  2. 2. Background info on SABER & SITE <ul><li>SABER Case </li></ul><ul><ul><li>Purpose to save 20% energy by visualizing consumption in private homes </li></ul></ul><ul><ul><li>Consumers get full control of their energy consumption </li></ul></ul><ul><li>SITE case </li></ul><ul><ul><li>Purpose to save 20% energy by visualizing consumption in a school </li></ul></ul><ul><ul><li>Involvement of the pupils designing the visualization </li></ul></ul><ul><ul><li>Three displays visualizing consumption in three different locations </li></ul></ul><ul><ul><ul><li>Classroom showing their consumption </li></ul></ul></ul><ul><ul><ul><li>Canteen showing whole schools consumption </li></ul></ul></ul><ul><ul><ul><li>Kitchen showing the kitchens consumption </li></ul></ul></ul>
  3. 3. Technological support in cases (for studying and measuring) <ul><li>Web portal </li></ul><ul><li>Discussion forum via KYAB </li></ul><ul><li>All energy consumption is stored in a data file. Analysis of consumption and changes can be performed thanks to this. </li></ul><ul><li>Sensors in class-rooms </li></ul><ul><li>Facebook groups for discussions </li></ul><ul><li>On-line questionnaires </li></ul>
  4. 4. Methods in cases <ul><li>Methods focused on increasing the users knowledge and awareness of their energy consumption </li></ul><ul><ul><li>Questionnaires </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Log files </li></ul></ul><ul><ul><li>Information sessions </li></ul></ul><ul><ul><li>Visualization competitions </li></ul></ul><ul><li>These methods did not focus on stimulating behavior change by other means than visualization </li></ul>
  5. 5. Lessons learned in case <ul><li>Longitudinal studies are essential </li></ul><ul><li>Stimuli is important to create behavioral changes </li></ul><ul><ul><li>Reminders from system. (e.g. a graph of the month usage sent via e-mail) </li></ul></ul><ul><ul><li>Personal consultation and guidance based on individual situation </li></ul></ul><ul><ul><li>Visualization in real time. In a central place in house (e.g. kitchen). </li></ul></ul><ul><li>Meters in each apartment is essential </li></ul><ul><li>Base line investigation. Status from start to be able to compare (both in energy consumption and in behavior) </li></ul>
  6. 6. What do we know from theory? <ul><li>Energy consumption decreases when stimulated by: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Real time feedback </li></ul></ul><ul><ul><li>General information about energy saving </li></ul></ul><ul><ul><li>Energy consumption directly linked to effects on environment and climate </li></ul></ul><ul><li>Difficulties: </li></ul><ul><ul><li>Numerical representations do NOT lead to behavior change or increased awareness of their consumption </li></ul></ul><ul><ul><li>Get feedback to work in the long run, users become accustomed </li></ul></ul><ul><ul><li>How the feedback should be presented </li></ul></ul><ul><ul><li>Many web-services included barriers to usage and change such as login or problems related to the artifact </li></ul></ul>
  7. 7. Different ways to visualize energy <ul><li>Pictures (icones with a prosperous tree or coral reef) </li></ul><ul><li>Text </li></ul><ul><li>Diagrams (numerical data) </li></ul><ul><li>Physical artifacts (e.g. power aware cord) </li></ul>
  8. 8. Design implications <ul><li>Discrete feedback – nonintrusive </li></ul><ul><li>Micro activity based information – not general </li></ul><ul><li>Link to individuals – not collective </li></ul><ul><li>Give personal feedback </li></ul><ul><li>Users want to share their status for mutual encouragement and development </li></ul><ul><li>Controllable – adjustable </li></ul><ul><li>Real-time data and history (illustrate trends and changes) </li></ul><ul><li>Feedback in positive terms stimulates change – it should be fun </li></ul>
  9. 9. Luleå Energy Case <ul><li>Test energy visualization technologies in private households </li></ul><ul><li>Recruit and select 40 households </li></ul><ul><li>Baseline questionnaire about their interest in the environment and energy consumption </li></ul><ul><li>Implement the technology </li></ul><ul><li>Each month an assignment and a few questions will be sent to the users </li></ul><ul><li>Each assignment is related to psychological motivators </li></ul>
  10. 10. Motivators and examples of actions <ul><li>Power – having influence and feel efficient </li></ul><ul><ul><li>Clearly show that their actions lead to change in energy consumption </li></ul></ul><ul><li>Curiosity – want knowledge </li></ul><ul><ul><li>Encourage users to compare and work with their energy consumption to increase their knowledge about the subject </li></ul></ul><ul><li>Independence – be autonomous </li></ul><ul><ul><li>Activities that offers several options among which they can choose </li></ul></ul><ul><li>Status – social standing </li></ul><ul><ul><li>Highlight those who have saved most energy for a month </li></ul></ul><ul><li>Social contact – peer companionship </li></ul><ul><ul><li>Arrange discussion forums and social media contact where they can discuss their energy saving tips with each other </li></ul></ul>
  11. 11. Motivators and examples of actions <ul><li>Idealism – improve society </li></ul><ul><ul><li>Increase their awareness of how their decreased energy consumption is beneficial for the society and environment </li></ul></ul><ul><li>Order – want stability </li></ul><ul><ul><li>Encourage users to look at trends, to identify large energy consumers, make them aware of their own behavior by giving them assignments that stimulates them to change </li></ul></ul><ul><li>Saving – value prudence </li></ul><ul><ul><li>Ask the users to for example count their energy saving in money </li></ul></ul><ul><li>Tranquility – want to feel safe </li></ul><ul><ul><li>Encourage users to look at trends, to identify large energy consumers, to get control over their consumption </li></ul></ul>
  12. 12. Follow up <ul><li>After each assignment, the users will get a few questions about: </li></ul><ul><ul><li>follow up on the assignment as such to make sure they have done it (e.g. fill in energy consumption) </li></ul></ul><ul><ul><li>the assignment as such: easy/difficult, fun/boring, etc </li></ul></ul><ul><ul><li>their experience of their energy consumption behavior related to the assignment: influenced or not </li></ul></ul>
  13. 13. Identifyed KPIs in case (how to measure behavioural changes) <ul><li>Energy consumtion (increase – decrease) </li></ul><ul><li>Activities with the purpose to save energy related to motivators </li></ul><ul><li>Attitudes towards energy saving. (positive – negative) </li></ul>
  14. 14. Questions <ul><li>How to stimulate behaviour change by giving them assignments? Which assignments could be stimulating? </li></ul><ul><li>How to use motivators as a means to stimulate behaviour change? </li></ul>