Easy squeeze secrets free 2012

Easy Squeeze Secrets
© Matthew Barnett 2012
www.EasySqueezeSecrets.com
www.KillerResultsMarketing.com
www.SuperFastListCash.com

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1 © www.killerresultsmarketing.com

Creating Killer Squeeze pages is not as hard as you might
think. Get it wrong and you can be throwing away a lot of time
and effort. Get it right and it can transform your business.
Think about it. Say you get 1,000 visitors to your website and
you get 10% of them to subscribe.
Great. You get 100 new subscribers to your list and say you
then offer a product to them, and 10 of them buy it for say
$19.95 (or to put it another way, you have a 10% conversion
ratio on the product). Well, you’ve just made $199.50 in sales.
You will find that your conversion percentages are always
pretty much the same over time, and the amount you sell really
just depends on the amount of people that see the offer.
So what can you do to make more sales and make more
money? Well, if you could convert 20% of those 1,000 visitors
into subscribers, you’d have 200 people looking at your offer,
and roughly the same proportion would buy it – around 10%.
But this time, because you have twice the number of people
looking at your offer, you will sell twice the amount of product.

Just by getting your squeeze page to convert at 20%
instead of 10% you can double the profits in your business
overnight.

Instead of $199.50 in sales, you would have just made
$399.00.


Or to put it another way, you have just

Doubled your profits

Just by getting your squeeze page right you can double the rate
at which your list grows. You can double the amount of
subscribers you have. You can double your sales and you
can double your profits.

This has to be possibly the easiest way to increase your
business in existence. But you need the secrets behind how to
get your squeeze pages converting. But now think what
57.1% opt in could do to your business!

So why should you listen to me?
Well, if you already have squeeze pages converting visitors at
40.3%, 57.1% or even 66.7% then you probably don’t need to
listen to me, and I have to wonder why you have bought this
course!
See below for just a couple of examples of the sign up rates I
get on some of my squeeze pages on just one of my lists!


So what do you need to do:

Well, there are a number of golden rules that I apply to all of my
squeeze pages to make sure I get great results from them
every time.


The Rules!

1. HOOK: Have a compelling offer – something that is going to
hook them into taking the decision to enter their details. A
real absolutely ‘no brainer’ type reason for someone to enter
their details. It’s no good asking to sign up if what you are
offering has no benefit. Something like ‘enter your details
here to be sent some free information’ just isn’t compelling.
You need to have a big benefit statement or a big exciting
headline that will want them to find out more. A good word to
have in mind is ‘IRRESISTABLE’ Is the hook making an
irresistible offer or statement that visitors can’t help but be
compelled to look at and take further action on.

Good Examples from some of my hottest squeeze pages
are:
‘Watch me get 464 new Subscribers and 5196 visitors to
my website, live on video, in just 30 minutes’
Or
‘Find out how to make your own High Quality
Information Product and Get it Selling in less than 24
hours’
Or
‘10 Vital FREE Resources You NEED in Your Internet
Marketing Business -
If you aren't making use of these, you're either wasting
time, money or BOTH!’


2. HEADLINE: – Use a headline to make sure it is clear that
the offer is free. Even if you are taking them through to a
sales page, use a line like ‘Access your 100% free Video’.
Ok, so the video is selling to them, but watching it is free! If
you have a good video that has educational content before
the sell part, they are going to forget exactly what it was they
were promised that enticed them to sign up anyway. By
then, you have them on your list as a subscriber anyway, so
the objective has been achieved.

3. CALL TO ACTION: Make sure there is a clear call to action.
Examples might be :
‘Enter your details now to get instant access’
Or
‘Subscribe now by putting your details in the boxes below.
You not only have to put the box in front of people, but you
have to tell them to fill it in. Just putting the box there isn’t
enough. You have to tell people to use it. It’s that extra nudge
that pushes them over the edge to do it. People are
conditioned to do what they are told a lot of the time, so if you
speak with authority and tell them to do something, a lot of the
time they will.

4. Make sure the page includes something to assure them that
their email address will not be abused. Many
autoresponders come with a box you can check that just
adds something simple like ‘we respect your email privacy’ to
the bottom of your form. Either that or you can add your own


custom version. Don’t make this in too big a font, too bold or
too much of your page or it will distract people from the main
purpose of your page. It just needs to be there for the
people who will look around for it to get that reassurance.

5. Make sure that your opt-in box is clearly visible and visitors
are clearly drawn to it by the simple statements. This may
seem obvious, but position the sign in box where people can
see it. Don’t have it 7 pages of scrolling down from where
they come in to the page. Have it clear and easy to access
so they can sign up before they get bored / distracted or
annoyed and go away.

The aim should be to get them to sign up within a couple of
seconds of landing on your page. This is not a sales page
where you are trying to sell a product, this is a squeeze page
where all you are selling is the opt in. It’s the job of the sales
page beyond to do the selling and say to the visitor ‘Buy this
it’s awesome’. The job of the squeeze page is to say to the
visitor ‘Sign up here and get access to something awesome’.
The action you want them to take and the decision you are
trying to get them to make is to sign up, not to buy.

6. NEVER, NEVER, NEVER (are we clear on this!) have any
links on your squeeze page that take your potential
subscriber away from that squeeze page. Anything that
causes them to do anything other than opt in is a no-no.
Remember – you are not trying to sell to them at this point,
you are trying to get subscribers on your list. Once they are
on your list is the time to sell to them – because once they
are on your list, you can sell to them time, time and again.

*Advanced strategy* - having just said never, never,
never… Under some circumstances you could guide people
away from your first squeeze page to a second squeeze
page if there is a risk they have been exposed (possibly
multiple times) to the first one before and not bitten. I have a
main squeeze page that a lot of traffic gets sent to, and a
second squeeze page where I get a very high opt in. By
giving potential subscribers this second option, I’m able to
catch more subscribers than I would with just a single page.
If you do this, make sure the second squeeze page opens in
a new page. This way you actually have 2 pages open with
your opt in box on it in front of them.

7. Keep it simple. Make sure you stick to the basics of
Headline, Hook, Call to Action, Subscriber Form.
Remember, all you are trying to do is get them to subscribe.
No preselling, no getting them thinking ahead.

**Just getting them to subscribe** That’s all the page is
there for. Keep focussed on that. That is what you are
‘selling’ – getting them to subscribe, not what might be on the
other side of the sign up.

8. Make sure you deliver on the other side. Ok, so what I’m
trying to say here is don’t over hype it. There’s no point
getting extra subscribers on board by promising the world, if
the only thing that happens once they have come through
the door is they get annoyed and leave again.


9. Lastly, you need to split test. This means making changes to
the design elements on your page. The Hook, the colours
used, the call to action, the images you use. Change these
things one by one and compare the performance of the
different versions of your pages and you will eventually find
the best version of any page.

SUMMARY
In summary, if you implement all of these methods you can and
will see visitors signing up to your offers at rates of 50% or 60%
plus.
These are the sorts of figures I get with my sign up pages
without breaking too much of a sweat. I’ve not left anything out
of this report in terms of the thinking that goes behind what I do
to achieve this.
Ultimately, how well your squeeze pages perform will be down
to how good your hook is, how well you put your pages
together and how well you add the elements such as the all to
action. Follow these steps though and there is no reason you
can’t get these kind of results.

But what if you want to get even more sign ups?
80%, 90% or more? Then read on….


BONUS AREA:

Recycling your old, unwanted traffic and change 50 – 60%
conversions into 80 – 90% conversions or more:

Or to put it simply, how to get to THIS:

The final part of making sure that you get everything you
possibly can out of the visitors that come to your pages is to re-
cycle.

If a visitor has arrived at a squeeze page and decided not to
enter their details, they are gone forever.

I repeat. THEY ARE GONE ANYWAY.

Now is not the time to be worrying about whether or not
you will upset them.


Now is the time to be offering them something amazing to
grab their attention and suck them right back in.

It may be that they were just distracted by something, had to
take a call or something and decided to close your window
while they concentrate on something else. Chances are they
are gone for good unless you do something right now to keep
them.
You’ve worked hard to get that traffic one way or another. You
may have paid for it. Whatever reason that traffic is there,
you want to make sure you keep hold of it and suck it
straight back into your sales funnel and get them on board
as a subscriber.

So what you need to do is really over deliver at this point.

Offer something FREE

Don’t argue with me on this point about not wanting to build a
list of freebie seekers, just do it. “FREE” is the NUMBER ONE
converting word in the English language.
If you try offering another paid offer at this point, chances are
they are gone. Offer something really cool and for FREE then
you should be able to hook them back in.
Ideally you should be offering them something that is a massive
‘no-brainer’, Triple offer, all this for nothing and at $97 value or

something like that so they would literally feel STUPID not to
take you up on the offer.

Make it something where they would feel stupid if they
were to walk away at this point.

Having something where someone looks at it thinks to
themselves ‘yeah, that looks interesting’ or ‘yeah, that’s a good
offer’ isn’t enough. You need to offer them something that
makes them think ‘I’d be stupid to walk away from that’.

OK, so how exactly do you do this?

Well, you need an EXIT POP. You may find them personally
annoying, but frankly, tough beans.

Remember, the only people who are seeing it are the people
who had walked away from your original offer anyway. They
are gone for ever. They’ve just told you they don’t care about
what it was you were trying to offer them. So you have a
choice.
a) Don’t annoy any of them and never see any of them again
or
b) Annoy some of them but, get the others sucked back into
your system and sales funnel and make more profits


If you don’t add this into your business you are literally throwing
money away.
A decent, multi-browser compatible EXIT POP system that
WORKS is not an easy thing to find though
And even if you do find one that claims to work and has good
testimonials, you still have to figure out how to get it to work
with your squeeze pages. Well, guess what:

I found one that I love.

And in true Victor Kiam style I bought the company

OK, well not quite. But I did buy the Master Resell Rights to
allow me to sell it on to whoever I want.
The Exit Pop creator I have not only provides a script to use,
but it actually builds pages for you.
I must be mad, because I could sell you this as an upsell for
$67 on its own (that’s the price it normally sells for elsewhere),
but instead I’m giving this to you as a massive added bonus in
the Easy Squeeze Secrets Gold Edition package.
Not only that, but I’m going to show you EXACTLY how to
use it, including ‘Done for you’
KILLER Squeeze Page TEMPLATES


Get Visitor to Subscriber Ratios of
80%, 90% or even 100%

Get Everything You Need Here:
http://www.easysqueezesecrets.com/gold

• Exit POP Software
• ‘PERFECT’ Killer Squeeze Templates
• Full Instructional Videos
• Quick Start Guide
• GOLD Training Manual

http://www.easysqueezesecrets.com/gold


Easy squeeze secrets free 2012

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