Money managementhow to manage your money better<br />Group 4: Annie Le. Jennifer Chang. Juliet Lam<br />April 26th 2011. 8...
Problem<br />Money Management<br />How to manage your money better<br />Lose track of what and where money is spent<br />D...
Target Market<br />Problem<br />Focus<br />Methodology<br />Proposal <br />College students<br />Young adults<br />People ...
Field Observation<br />Experiment: $40 A Week Challenge<br />Interview<br />Methodology<br />Problem<br />Focus<br />Metho...
Cash vs. Credit Card<br />Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Union Square, St. Marks, Korea Town<br />Sa...
Field Observation Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />St. Marks<br />Korea Town<br />Unio...
Field Observation Analysis<br />Majority of people used credit cards vs. cash<br />Some people automatically paid using ca...
“Can You Survive with only $40 A Week” Challenge<br />Experiment<br />
Experiment<br />See if people could get by the week with a tight budget, without having to change their lifestyle or starv...
Experiment Results<br />Video<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
Experiment Analysis<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Girls manage money better<br />Unfortunat...
Perception of Money<br />Emotions<br />Quotes<br />Interview<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
Interview Questions<br />Students <br />Young adults<br />How much do you spend a week?<br />What do you spend money on?<b...
Interview Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Average $150<br />Food, transport, social a...
Conclusion<br />Problem<br />Focus<br />Methodology<br />Proposal <br />People are too dependant on credit/debit cards<br ...
Get college students and young adults<br />To be more aware of their spending habits and start to get in the routine of pl...
Text Message<br />Online Banking Money Management System<br />Design Solution<br />Problem<br />Focus<br />Methodology<br ...
Text Message<br />Problem<br />Focus<br />Methodology<br />Proposal<br /><ul><li>Receive a text message from your bank eve...
Make people aware of how much they are spending
Constant reminder</li></li></ul><li>Problem<br />Focus<br />Methodology<br />Proposal<br />Online Banking <br />“Money Man...
Problem<br />Focus<br />Methodology<br />Proposal<br />
Problem<br />Focus<br />Methodology<br />Proposal<br />
Problem<br />Focus<br />Methodology<br />Proposal<br />
Problem<br />Focus<br />Methodology<br />Proposal<br />
Problem<br />Focus<br />Methodology<br />Proposal<br />
Long Term Suggestions<br />Problem<br />Focus<br />Methodology<br />Proposal<br />Focus marketing of “money management” se...
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Design edge final ppt

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  • jenni
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  • annie
  • Annie- we want to observe the method of payment and whether people spend on cash or credit cards more
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  • juliet
  • juliet
  • annie
  • juliet
  • jenni
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  • Design edge final ppt

    1. 1. Money managementhow to manage your money better<br />Group 4: Annie Le. Jennifer Chang. Juliet Lam<br />April 26th 2011. 8 AM<br />Design At The Edge<br />
    2. 2. Problem<br />Money Management<br />How to manage your money better<br />Lose track of what and where money is spent<br />Dependant on credit/debit cards<br />Needs vs. Wants<br />Forget the value of money & how much is spent<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    3. 3. Target Market<br />Problem<br />Focus<br />Methodology<br />Proposal <br />College students<br />Young adults<br />People who have a budget<br />
    4. 4. Field Observation<br />Experiment: $40 A Week Challenge<br />Interview<br />Methodology<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    5. 5. Cash vs. Credit Card<br />Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    6. 6. Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Union Square, St. Marks, Korea Town<br />Sat in different restaurants for 2 hours<br />Observe method of payment<br />Determine how conscious people are when using credit/debit cards <br />
    7. 7. Field Observation Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />St. Marks<br />Korea Town<br />Union Square<br />Cash<br />Credit/Debit Card<br />
    8. 8. Field Observation Analysis<br />Majority of people used credit cards vs. cash<br />Some people automatically paid using card<br />Small pouch for only cards<br />Cash only places: Some people came in and left due to lack of cash<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    9. 9. “Can You Survive with only $40 A Week” Challenge<br />Experiment<br />
    10. 10. Experiment<br />See if people could get by the week with a tight budget, without having to change their lifestyle or starving themselves<br />Observe how people manage the $40 budget<br />Physically<br />Emotionally<br />12 Participants<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    11. 11. Experiment Results<br />Video<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    12. 12. Experiment Analysis<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Girls manage money better<br />Unfortunate events; sickness<br />Packing own lunch is a good strategy<br />Different lifestyles; some eat more than others, stress and emotional factors<br />Socializing with friends mostly translates to eating out; should find alternative ways to gather with friends<br />
    13. 13. Perception of Money<br />Emotions<br />Quotes<br />Interview<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    14. 14. Interview Questions<br />Students <br />Young adults<br />How much do you spend a week?<br />What do you spend money on?<br />What is your perception of cash/credit card<br />How does money play a role in your life?<br />Do you prefer to use cash or credit card more? Why?<br />Do you have a budget?<br />How did you learn it?<br />Who:<br />Questions:<br />
    15. 15. Interview Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Average $150<br />Food, transport, social activities, school supplies<br />Need money for social activities<br />Cash<br />“makes you understand the value of money more than credit cards.”<br />“The best way of accounting for your money is to see it in front of you”<br />Credit Card<br />“I prefer using debit cards, it’s a pain in the ass to always carry around cash. Feels more secure using a debit card.”<br />“It's useful but I don't like how I don't see my cash physically being exchanged”<br />“more convenient, but I don’t realize how much I spent”<br />Budget<br />No…but I should. I don’t keep a budget because I am lazy”<br />Girls try to keep a daily budget of how much they spend<br />Why guys don’t like to plan short term…<br />“its too complicated”<br />“too time consuming and a hassle to set up”<br />“there’s too many steps”<br />
    16. 16. Conclusion<br />Problem<br />Focus<br />Methodology<br />Proposal <br />People are too dependant on credit/debit cards<br />Girls were more successful in the challenge because they planned beforehand and had a strategy going into the challenge<br />Even though people claim that they want to see their money physically exchanged, they prefer to use credit cards for convenience<br />Guys prefer not to plan as it is too complicated and time consuming<br />
    17. 17. Get college students and young adults<br />To be more aware of their spending habits and start to get in the routine of planning, <br />By offering a “money management” system in online banking and text messaging service.<br />Design Brief<br />Problem<br />Focus<br />Methodology<br />Proposal<br />
    18. 18. Text Message<br />Online Banking Money Management System<br />Design Solution<br />Problem<br />Focus<br />Methodology<br />Proposal<br />
    19. 19. Text Message<br />Problem<br />Focus<br />Methodology<br />Proposal<br /><ul><li>Receive a text message from your bank every time you use your credit card
    20. 20. Make people aware of how much they are spending
    21. 21. Constant reminder</li></li></ul><li>Problem<br />Focus<br />Methodology<br />Proposal<br />Online Banking <br />“Money Management” option<br />Set up own budget<br />View history of spending – month/week<br />Compare spending habits <br />
    22. 22. Problem<br />Focus<br />Methodology<br />Proposal<br />
    23. 23. Problem<br />Focus<br />Methodology<br />Proposal<br />
    24. 24. Problem<br />Focus<br />Methodology<br />Proposal<br />
    25. 25.
    26. 26. Problem<br />Focus<br />Methodology<br />Proposal<br />
    27. 27. Problem<br />Focus<br />Methodology<br />Proposal<br />
    28. 28. Long Term Suggestions<br />Problem<br />Focus<br />Methodology<br />Proposal<br />Focus marketing of “money management” service to male demographic, emphasizing:<br />Easy to use<br />Simple to navigate around system<br />Possibly apply system to more applications<br />Credit card machine<br />Accessories<br />iPhone application; able to swipe card on phone to see budget and spending history<br />
    29. 29. Thank You<br />

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