1. Primary research which is also called as field research, involves collecting
data first hand. This can take many forms, the main ones being interviewed,
questionnaires, panels and observation. This is when you yourself collect
original results to find answers to questions you may have. There are ways
you can do this such as; questionnaires, forms, groups, partition, surveys
and focus groups.

2. Secondary research which is also called desk research involves
collecting data which already exists. This includes using information
from reports, publications, Internet research and company files. This is
collecting information second hand, without direct research.