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A collection of my favourite quotes, related to strategy, creativity and customer intimacy

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  1. 1. consulting in strategic marketing management My 46 favourite quotes on strategy, creativity and customer intimacy Ann Galland - November 2010
  2. 2. Galland.beGalland.beNovember 14, 20102 With the years passing by, I have seen and experienced many things to remember and cherish. This has resulted in a collection of personal favourite pictures and quotes gathered while working on different issues great and small. All of them reflect some of my thoughts on strategy, creativity and customer intimacy. Ann Galland
  3. 3. Galland.be3 “Like all great travellers, I have seen more than I remember, and remember more than I have seen” Benjamin Disraeli
  4. 4. “A brand is more than a promise, it’s a commitment to create a unique experience for your customers, the commitment is yours to keep” Ann Galland
  5. 5. “if you don’t care where you are going, it doesn’t make a difference which path you take” The Cheshire Cat (Alice in Wonderland)
  6. 6. “Doing the same thing over and over again, in the hope of a different result, is insanity” Albert Einstein
  7. 7. “We don’t see things as they are. We see them as we are” Anaïs Nin
  8. 8. “Your vision of where you want to be is the greatest asset you have. Without having a goal, it is difficult to score” Paul Arden
  9. 9. “Only the business you believe you are in, determines the customers you aspire to have, as well as your competitive advantage” Ann Galland
  10. 10. ”I hear and I forget. I see and I remember. I do and I understand” Confucius
  11. 11. “The most dangerous strategy is to jump a chasm in two leaps” Benjamin Disraeli
  12. 12. Galland.be14 November 2010 “Judge a man by his questions rather than by his answers” Voltaire
  13. 13. Galland.be14 November 2010 “Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things” Miyamoto Musashi
  14. 14. “A satisfied customer is the best business strategy of all” Michael LeBoeuf
  15. 15. “It always pays off to walk the extra mile for your customers. The reason why: there are no traffic jams along the extra mile” Ann Galland
  16. 16. Galland.be16 “A strategy delineates a territory in which a company seeks to be unique” Michael Porter
  17. 17. “Simplicity is the ultimate sophistication” Leonardo da Vinci
  18. 18. “Change is not a destination, just as hope is not a strategy” Rudy Giuliani
  19. 19. Galland.be14 November 2010 “In the factory we make cosmetics. In the store we sell hope” Charles Revson
  20. 20. Galland.be2014 November 2010 “Logic will take you from A to B. Imagination will take you everywhere” Albert Einstein
  21. 21. “Experiences that engage your customers in a personal and unique way, are the foundation for future sustainable growth” Ann Galland
  22. 22. Galland.be22 “Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall” Stephen Covey
  23. 23. “Complexity x creativity = simplicity ” Geert Van Couteren
  24. 24. “Content x simplicity = impact” Geert Van Couteren
  25. 25. Galland.be25 “Design is the conscious effort to impose a meaningful order” Victor Papanek
  26. 26. Galland.be26 “Wisdom is infinite, the ultimate reward for listening when you’d rather be talking“ Ann Galland
  27. 27. Galland.be27 “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so” Mahatma Gandhi
  28. 28. Galland.be28 “If everything seems under control, you are not going fast enough” Mario Andretti
  29. 29. Galland.be29 “A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral” Antoine de Saint-Exupery
  30. 30. Galland.be30 “Technical skill is mastery of complexity, while creativity is mastery of simplicity” Erik Christopher Zeeman
  31. 31. Galland.be31 “Necessity is the mother of invention, it is true, but its father is creativity. And knowledge is the midwife” Jonathan Schattke
  32. 32. Galland.be32 “Creativity is a natural extension of our enthusiasm” Earl Nightingale
  33. 33. Galland.be33 “Absolute identity with one’s cause is the first and great condition of successful leadership” Woodrow Wilson
  34. 34. Galland.be34 “It is the eye of ignorance that assigns a fixed and unchangeable color to every object; beware of this stumbling block” Paul Gauguin
  35. 35. Galland.be35 “Don’t spend time beating on a wall, hoping to transform it into a door” Coco Chanel
  36. 36. Galland.be36 “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” Winston Churchill
  37. 37. Galland.be37 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” Sun Tzu
  38. 38. Galland.be38 “Being born in a duck yard does not matter, if only you are hatched from a swan's egg” Hans Christian Anderson
  39. 39. Galland.be39 “I don’t design clothes, I design dreams” Ralph Lauren
  40. 40. Galland.be40 “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou
  41. 41. Galland.be41 “Great is the man who has not lost his childlike heart” Mencius
  42. 42. Galland.be42 “I have got a woman’s ability to stick to a job and get on with it when everyone else walks off and leaves it” Margaret Thatcher
  43. 43. Galland.be43 “I wish I could write as mysterious as I cat” Edgar Allan Poe
  44. 44. Galland.be44 “In the long history of humankind (and animal kind too) those who learned to collaborate and improvise most effectively have prevailed” Charles Darwin
  45. 45. Galland.be45 “Caterpillars tend to become butterflies, they don’t set up impressive presentation to explain how, they just impress us by making it happen without warning” Ann Galland
  46. 46. Galland.be46 “Success produces confidence; confidence relaxes industry, and negligence ruins the reputation which accuracy had raised” Ben Jonson
  47. 47. Galland.be47 “All the works of man have their origin in creative fantasy. What right have we then to depreciate imagination” Carl Jung
  48. 48. Galland.be48 “And remember, no matter where you go, there you are” Confucius