How To Use Twitter For Business


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Is it worthwhile using Twitter in You Business? Well yes and no. It depends on having a sound business objective and using it in the right way. Watch this presentation to discover the Twitter Business Tips and see some success stories.

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How To Use Twitter For Business

  1. 1. Annette Welsford, Commonsense Marketing
  2. 2. Benefits of Twitter <ul><li>Communicate with lots of people at once </li></ul><ul><li>Up to the “second” news and discussions on issues, brands, thoughts, desires, etc </li></ul><ul><li>Find new people and build relationships </li></ul><ul><li>Promote your business </li></ul><ul><li>Find business opportunities </li></ul><ul><li>Keep up to date with news and developments in your niche </li></ul><ul><li>Find experts in your sector </li></ul><ul><li>Provide instant customer service </li></ul>
  3. 3. Disadvantages of Twitter <ul><li>Primarily Social Network </li></ul><ul><li>Can be very time-consuming and addictive </li></ul><ul><li>Lots of tweet “spamming” </li></ul><ul><li>Need proper account setup to be taken seriously </li></ul><ul><li>Need to devote time and effort to building followers and “expertise” status </li></ul>
  4. 4. Twitter Success <ul><li>Charity 12for12 raised $32k for kids charities through Twitter. </li></ul><ul><li>Mobile Korean BBQ service - Kogi uses Tweets its van movements to inform hungry followers where the vans will be throughout during the night and has long lines waiting for them when they park up. </li></ul><ul><li>Comcast handles over 1000 customer service queries a month through Twitter and has lifted it’s customer care reputation significantly </li></ul><ul><li>Coffee shop CoffeeGroundz has built a huge loyal patronage by holding regular “tweetups” and providing coupons through tweets </li></ul><ul><li>DellOutlet made $2m in 1 year, promoting refurbished stock exclusively on Twitter </li></ul>
  5. 5. Get Setup Professionally <ul><li>Choose a good username – it’s your brand </li></ul><ul><li>Add a real photo or brand image </li></ul><ul><li>Enter a compelling bio </li></ul><ul><li>Customise background and “look” </li></ul>
  6. 8. Follow a Business Process <ul><li>Determine Your Business Objectives </li></ul><ul><li>Research Your Market </li></ul><ul><li>Build your Followers </li></ul><ul><li>Engage with People </li></ul><ul><li>Manage the Process </li></ul><ul><li>Measure and Fine Tune </li></ul>
  7. 9. Use Tweeting Account Tools
  8. 10. Use Automation Tools
  9. 11. Use Analytical Tools
  10. 12. Business Strategies
  11. 13. 6 of our 25 Powerful Business Strategies 1. Instant Customer Service 2. Crisis Management 3. Spy on Your Industry 4. Event Promotion 5. Product/Service Promotions 6. Find Sales Opportunities
  12. 14. Twitter Business Blueprint – Silver Pack <ul><li>FULLY ILLUSTRATED 46 page guide covers everything you need to know to get the most out of Twitter in your business </li></ul><ul><li>How to reduce your Twitter time and increase your Twitter effectiveness </li></ul><ul><li>How to find people and businesses related to your industry </li></ul><ul><li>Case Studies of successful business users </li></ul>valued at $174.80
  13. 15. Twitter Business Blueprint – Bonuses BONUS 1 – Starting Out. 40 Fully Illustrated Pages on Account Setup, Tools, Etiquette, Language, Getting Followers BONUS 2 – 25 Powerful Business Strategies. Discover what the big companies (and creative entrepreneurs) are doing with Twitter BONUS 3 – Facebook for Business Ebook. Facebook Fans, events, advertising, groups, applications and more BONUS 4 – Developing Content Skills Ebook. Tips on developing content for your website, blog or social media pages Only $27
  14. 16. Twitter Business Blueprint – Gold Pack valued at $340.80 <ul><li>Entire Silver Pack and bonuses </li></ul><ul><li>Professionally designed Twitter background and customised Twitter account colour theming </li></ul><ul><li>Custom 'Follow Me' button added to your website/blog </li></ul><ul><li>Twitter Automated Updater for your Wordpress Blog </li></ul>
  15. 17. Valued at $340.80 - Only $99 Twitter Business Blueprint – Gold Pack Commonsense Twitter Business Blueprint Professionally designed Twitter background and Customised Twitter account colour theming Twitter automation tools installed BONUS 1 – Starting Out BONUS 2 – 25 Powerful Twitter Business Strategies BONUS 3 – Facebook for Business BONUS 4 – Developing Content Skills
  16. 18. Start Using the Commonsense Twitter Business Blueprint Now and Reap the Benefits for Your Business!