Surveys are a quick and cost effective method of getting closer to your customers and understanding their experience with your product. Are you getting everything you should be from your survey efforts?
This town hall session will help you avoid common pitfalls of survey design, increase your response rates and get more actionable insight. Have a question or metric you feel needs help? Bring your survey and metrics stumbling blocks to discuss and leave with an improved approach that will help you take your product to the next level.
Presenters: Annette Priest
Annette Priest helps product teams understand customers and focus on the right things to design better interfaces and experiences. Her surveys have made a difference for American Express, GE, HP, IBM, Lands' End, Texas Department of State Health Services and more. Revel Insight offers user research, strategy and design and has
been featured in Info World and National Geographic Traveler.