Surveys for Strategic UX & Product Management


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Surveys are a quick and cost effective method of getting closer to your customers and understanding their experience with your product. Are you getting everything you should be from your survey efforts?

This town hall session will help you avoid common pitfalls of survey design, increase your response rates and get more actionable insight. Have a question or metric you feel needs help? Bring your survey and metrics stumbling blocks to discuss and leave with an improved approach that will help you take your product to the next level.

Presenters: Annette Priest
Annette Priest helps product teams understand customers and focus on the right things to design better interfaces and experiences. Her surveys have made a difference for American Express, GE, HP, IBM, Lands' End, Texas Department of State Health Services and more. Revel Insight offers user research, strategy and design and has
been featured in Info World and National Geographic Traveler.

Published in: Business, Technology
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Surveys for Strategic UX & Product Management

  1. 1. Surveys for Strategic UX & Product Management Annette Priest @annettepriest #UXSurvey #PCATXSaturday, August 18, 2012
  2. 2. @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  3. 3. @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  4. 4. Response Fatigue @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  5. 5. Response Fatigue Too many questions Too many stupid questions "I resent the assumption that Im interested in helping this company beyond making a purchase. Giving them your money is enough," says Travis Van @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  6. 6. What problems are you trying to solve for your product? @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  7. 7. Some best practices Survey calendar Coordinate efforts with other teams Central point of contact Closed / private surveys with unique IDs Quotas Ask for honesty... I agree to give my honest opinions @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  8. 8. Asking The Right Question What are we going to do with this information? How is knowing the answer to this question going to change our approach to product development / management / support? @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  9. 9. Asking The Right Question Do we already know this? Could we find out another way? Do we really need to know? Where are the pain points in our survey? @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
  10. 10. @annettepriest #UXsurvey #PCATXSaturday, August 18, 2012