Creative industries conference birmingham Colette Henry

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Creative industries conference birmingham Colette Henry

  1. 1. Entrepreneurship in the Creative Industries: opportunities & challenges for education<br />Colette Henry<br />Norbrook Professor of Business & Enterprise<br />Royal Veterinary College, University of London<br />
  2. 2. Overview<br />Starting point<br />Entrepreneurship in the CIs<br />CI appeal<br />Challenges for education<br />Opportunities for education<br />
  3. 3. Starting point – defining CIs<br /><ul><li>CIs – one of the most important areas of the 21st century global economy
  4. 4. Fast growing, high potential
  5. 5. Central to economic growth
  6. 6. Creative economy – knowledge intensive, interlocking, IP-related
  7. 7. Extensive range of industry sectors – arts/crafts, design, fashion, film/theatre, broadcast media
  8. 8. IT, digital media, communications?</li></li></ul><li>Entrepreneurship<br />New venture creation across all CI sub-sectors<br />Business start-up process<br />Nature of CIs suggests two extremes – either very small, micro (self-employment rather than entrepreneurship), or very large multinational companies<br />Revenue and employment generating<br />
  9. 9. Creative industries appeal<br />Cool image, trendy, relaxed working environment to facilitate creative thinking<br />Fun, stylish, glamorous, flexible, informal – blur between work and leisure<br />Creative individuals networking to develop a portfolio of multiple projects; lots of part-time working<br />Creative workers are different: self-reliant, independent, highly-individualistic, prize freedom and autonomy – characteristics that predispose them to self-employment and entrepreneurship<br />Creative workforce – employment model for the future? <br />
  10. 10. Challenges for education<br /><ul><li>Are we limiting growth opportunities? – educating for self-employment
  11. 11. Encouraging creative flair; creating niche offerings – not so difficult ……
  12. 12. But teaching creatives how to value their artistic talent, ensure they get paid appropriately and produce for mass markets …..
  13. 13. Recognising growth opportunities…… </li></li></ul><li>Opportunities<br />Nuture ‘strategic portfolio entrepreneurship’ as a legitimate business model<br />Market, competition and risk<br />Micro ok, but sustainability is key<br />Developing a product range<br />Utilising networks for strategic advantage<br />Pricing appropriately<br />Develop women’s CI entrepreneurial potential<br />Self-efficacy<br />
  14. 14. Finally – new book!<br />

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