Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

USC Annenberg Strategic Plan

607 views

Published on

A brief overview of USC Annenberg's strategic plan drafted in 2009.

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

USC Annenberg Strategic Plan

  1. 1. <ul><li>USC Annenberg School for </li></ul><ul><li>Communication & Journalism </li></ul><ul><li>“ Re-Imagining the future – Annenberg 3.0” </li></ul><ul><li>“… if not Annenberg, then who? </li></ul><ul><li>… if not now, when”? </li></ul><ul><li>October 19, 2009 </li></ul>
  2. 2. We aspire to be . . . . … a world-class, innovative, full-service school, in a networked university in the most global city in America ; … THE leader in the converged study and practice of communication and journalism, and associated fields, in the US and abroad; … innovative, entrepreneurial, interdisciplinary with a fully integrated regard for ethics, integrity and diversity in our teaching, research and service. The Annenberg 3.0 Vision
  3. 3. Mission Statement <ul><li>The USC Annenberg School’s mission is to educate and empower the next generation of leaders in communication, journalism, public diplomacy, and public relations. Through technology enhanced life-long learning and community-based practice, ASCJ supports media-literate entrepreneurs in a digitally converged, pluralistic, global information economy in Los Angeles and beyond. </li></ul>
  4. 4. ASCJ Strategic Goals <ul><li>Strengthen and position the ASCJ brand as the leader in the practice and study of communication, journalism, public diplomacy and public relations in the US and abroad. </li></ul><ul><ul><li>a) Recruit, nurture, and retain, from “cradle to grave”, the best and most diverse group of undergraduate, graduate and mid-career students and professionals. </li></ul></ul><ul><ul><li>b) Recruit, nurture and retain nationally and internationally recognized faculty and staff in priority areas central to a global digital economy and healthy society, to complement and deepen current core competencies. </li></ul></ul><ul><li>2) Create a converged curriculum and innovative training environment at all levels while maintaining ASCJ’s traditional standards of excellence in core competencies through collaboration , flexible adaptation and experimentation. </li></ul><ul><li>3) Grow basic and applied research in areas of competitive advantage for ASCJ, with a particular emphasis on cross-school and cross-center collaboration and externally-funded efforts. </li></ul><ul><li>4) Strengthen ASCJ’s capacities to impact local communities, non-profit and industry leaders, and policy makers in the US and world through a global network of partners. </li></ul>
  5. 5. Core Competencies <ul><li>We are committed to </li></ul><ul><li>re-invigorated traditional skills of analysis and expression, & </li></ul><ul><li>new competencies: </li></ul><ul><li>Fundamental competencies – e.g. critical thinking, understanding and respect for ethics and diversity, and the ability to locate, create, analyze and disseminate information. </li></ul><ul><li>  Adaptive competencies – i.e., just-in-time skills to understand and adapt successfully in the rapidly converging media environment and emerging participatory culture of communications </li></ul><ul><li>‘ Path-breaking’ competencies : e.g., the newer skills, attitudes, knowledge and experience necessary to achieve effective multi-media and social change leadership, entrepreneurship, sustainable innovation and civic engagement. </li></ul>
  6. 6. Next Steps <ul><li>Who </li></ul><ul><li>How </li></ul><ul><li>Email & Letters </li></ul><ul><li>Focus Groups </li></ul><ul><li>Interviews </li></ul><ul><li>Moderated Blog on ASC Website for Public Discussion </li></ul><ul><li>Revision of document </li></ul><ul><li>Implementation </li></ul><ul><li>Fine-tuning / Adaptation </li></ul>

×