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USC Annenberg Strategic Plan


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A brief overview of USC Annenberg's strategic plan drafted in 2009.

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USC Annenberg Strategic Plan

  1. 1. <ul><li>USC Annenberg School for </li></ul><ul><li>Communication & Journalism </li></ul><ul><li>“ Re-Imagining the future – Annenberg 3.0” </li></ul><ul><li>“… if not Annenberg, then who? </li></ul><ul><li>… if not now, when”? </li></ul><ul><li>October 19, 2009 </li></ul>
  2. 2. We aspire to be . . . . … a world-class, innovative, full-service school, in a networked university in the most global city in America ; … THE leader in the converged study and practice of communication and journalism, and associated fields, in the US and abroad; … innovative, entrepreneurial, interdisciplinary with a fully integrated regard for ethics, integrity and diversity in our teaching, research and service. The Annenberg 3.0 Vision
  3. 3. Mission Statement <ul><li>The USC Annenberg School’s mission is to educate and empower the next generation of leaders in communication, journalism, public diplomacy, and public relations. Through technology enhanced life-long learning and community-based practice, ASCJ supports media-literate entrepreneurs in a digitally converged, pluralistic, global information economy in Los Angeles and beyond. </li></ul>
  4. 4. ASCJ Strategic Goals <ul><li>Strengthen and position the ASCJ brand as the leader in the practice and study of communication, journalism, public diplomacy and public relations in the US and abroad. </li></ul><ul><ul><li>a) Recruit, nurture, and retain, from “cradle to grave”, the best and most diverse group of undergraduate, graduate and mid-career students and professionals. </li></ul></ul><ul><ul><li>b) Recruit, nurture and retain nationally and internationally recognized faculty and staff in priority areas central to a global digital economy and healthy society, to complement and deepen current core competencies. </li></ul></ul><ul><li>2) Create a converged curriculum and innovative training environment at all levels while maintaining ASCJ’s traditional standards of excellence in core competencies through collaboration , flexible adaptation and experimentation. </li></ul><ul><li>3) Grow basic and applied research in areas of competitive advantage for ASCJ, with a particular emphasis on cross-school and cross-center collaboration and externally-funded efforts. </li></ul><ul><li>4) Strengthen ASCJ’s capacities to impact local communities, non-profit and industry leaders, and policy makers in the US and world through a global network of partners. </li></ul>
  5. 5. Core Competencies <ul><li>We are committed to </li></ul><ul><li>re-invigorated traditional skills of analysis and expression, & </li></ul><ul><li>new competencies: </li></ul><ul><li>Fundamental competencies – e.g. critical thinking, understanding and respect for ethics and diversity, and the ability to locate, create, analyze and disseminate information. </li></ul><ul><li>  Adaptive competencies – i.e., just-in-time skills to understand and adapt successfully in the rapidly converging media environment and emerging participatory culture of communications </li></ul><ul><li>‘ Path-breaking’ competencies : e.g., the newer skills, attitudes, knowledge and experience necessary to achieve effective multi-media and social change leadership, entrepreneurship, sustainable innovation and civic engagement. </li></ul>
  6. 6. Next Steps <ul><li>Who </li></ul><ul><li>How </li></ul><ul><li>Email & Letters </li></ul><ul><li>Focus Groups </li></ul><ul><li>Interviews </li></ul><ul><li>Moderated Blog on ASC Website for Public Discussion </li></ul><ul><li>Revision of document </li></ul><ul><li>Implementation </li></ul><ul><li>Fine-tuning / Adaptation </li></ul>