Marketing and promotion practice by health librarians: report of a brief survey

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Marketing and promotion practice by health librarians: report of a brief survey

  1. 1. Marketing and Promotion Practice by Health Librarians: report of a brief survey Anne Murphy Tallaght Hospital Library Promote Visibility & Identify Champions, a SHELLI Event 14 March 2014
  2. 2. SHELLI Theme B: Promote visibility, Identify champions ... people influence and friends win to how ... How to win friends and influence people
  3. 3. SHELLI Theme B: Promote Visibility, Identify Champions  Health librarians  market themselves and their services to their users & stakeholders  identify senior clinical / corporate champions with whom partnerships can be built to raise the profile of the library and promote its value more widely throughout their institution  Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
  4. 4. What type of organisation do you currently work in? HSE 12% Teaching Hospital 25% University 12% Govt/State Agencies 18% Other 9% Registered Charity 12% Publicly-funded Voluntary Body 9% IoT 3%
  5. 5. What is your role? Senior Library Assistant Deputy Librarian Information Specialist Librarian 10% Information Officer Assistant Librarian 21% Research Officer/Librarian 13% Head of Service 44%
  6. 6. SHELLI says ... Health Librarians market  Expertise in EBM  Information literacy skills  Specialist information and search services
  7. 7. Health Librarians market... Expertise in evidence-based practice 37% None of the above 6% Information literacy skills 78% Specialist information and search services 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  8. 8. Health Librarians use a variety of promotional channels Brochures 67% Posters, 39% Display: noticeboards, cabinets 61%Library newsletter 45% Library website 73% Ask a Librarian 33% Vendor- supplied promotional materials 30% Email updates 85% Branded promotional materials 18% LCD Display in Library 12% Competitions, 24% Tagline / mission statement in email sign-off 12% 0% 20% 40% 60% 80% 100%
  9. 9. Health Librarians hold events to promote the service Book / Exhibition launches 10% Library Ireland Week 45% Seminar / invited speaker events 26% Information Literacy / Teaching sessions 97% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  10. 10. SHELLI says ... market to  Clinicians  Other professions within academic health and health service environments  Hospital managers  Health care and other stakeholders
  11. 11. Health Librarians market to ... Research Staff, 66% Other 22% Doctoral students 31% Postgrads 50.0% Teaching Staff, 51% Medical Surgical 65% Executive M/ment / Admin, 56% Nursing 75% Allied Health 66% Undergrads, 50% 0% 10% 20% 30% 40% 50% 60% 70% 80%
  12. 12. SHELLI says ...  Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary
  13. 13. Health Libraries have an online presence... None, 6.3% Intranet, 16% Other, 3% Separate library website 16% Both intranet & website 25.0% Organisation website 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  14. 14. Who has editing rights to the site? Don't know, 6.3% Other, 15.6% PR/ Comms Dept, 6.3% Another Librarian, 40.6% Me, 53.1% ICT, 25.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  15. 15. Policies, Planning & People
  16. 16. Which of the following does your Library have? Mission statement Marketing strategy Budget / funding for marketing and promotion None of these 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  17. 17. Have you conducted any of the following? SWOT analysis, 33.3% PESTLE analysis, 0.0% Stakeholder analysis, 13.3% None of these, 60.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  18. 18. Is there a budget / funding for marketing your service? Have a budget 19% No budget 71% Don't know 10%
  19. 19. Have you had formal training in ... ? Marketing 45% Promotion 30% Website / intranet Editing, 75% Writing 35% Advocacy 15% Leadership 35% Strategic Planning 45% Other 5% Event Management 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  20. 20. Pencil in Promoting Yourself and Your Service To Your Peeps!

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