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@Designistan_org 
DUTCH 
DESIGN 
101
WHY IS 
DUTCH DESIGN 
SO GOOD? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
WHY IS 
DUTCH DESIGN 
SO GOOD? 
IS IT? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Droog Design 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
Hella Jongerius 
De Makers Van 
Nalden 
Jo...
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
Studio Dumbar 
Richard Hutten 
Rem Koolhaas Bertjan Pot ...
HOW CAN 
WE GET SUCH A 
GREAT DESIGN 
SCENE? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
@Designistan_org 
THERE ARE 
NO EASY 
ANSWERS... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
IT’S AN 
INTRICATE 
DESIGN 
ECOLOGY 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
THE NETHERLANDS 
FOR DUMMIES* 
* 99% of the global population probably 
cannot locate The Netherlands on a map... 
Should ...
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
the Netherlands 
16.800.000 Dutch people 
capital Amsterdam 
kingdom that includes 
4 carribean islands 
37.000km2 / 22.00...
Complicated? Only to 
the anglophones... We say: 
Nederland = the Netherlands 
Nederlanders = the Dutch 
Nederlands = Dutc...
Test your knowledge: famous Dutch people 
Doutzen Kroes (model) 
Peter Stuyvesant (regent of NY) 
Anne Frank (holocaust vi...
@Designistan_org 
BACK TO 
THE DESIGN 
ECOLOGY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Rembrandt, 
the anatomy classes 
of Dr. Nicolaes Tulp, 
Amsterdam 1632 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUA...
Vincent van Gogh, 
the starry night, 
1889 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUAL HISTORY... 
DO MORE GOOD C...
Piet Mondriaan, 
Broadway Boogie 
Woogie, 1943 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUAL HISTORY... 
DO MORE GO...
...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT 
Free spirits 
are good for design. 
Baruch Spinoza, 
...
Multi-cultural society 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Gay Pride Amsterdam 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
The Gross National 
Income per capita is 
$48.460 (US $50.000). 
@Designistan_org 
THE NETHERLANDS IS RELATIVELY WEALTHY 
...
The Dutch 
have designed 
their own 
country 
@Designistan_org 
IT’S ALSO EXTREMELY SMALL, 
THEREFORE THE DUTCH HAVE TO BE...
Dutch dredging 
company Van Oord is 
responsible for the 
creation of the palm 
island structure in 
Dubai. 
@Designistan_...
In the 17-18th 
century, the Dutch VOC 
was the largest trader 
of Asia, and the first 
company in history to 
issue stock...
TU Delft 
Luna solar 
powered 
vehicle 
AS WELL AS THE KNOWLEDGE ECONOMY 
—AND MORE RECENTLY, THE CREATIVE INDUSTRIES 
DO ...
...commissioning 
designers and 
architects to design 
their products 
and services 
THE DUTCH GOVERNMENT HISTORICALLY PLA...
DESIGN THAT IS USED BY EVERYONE... 
Ootje Oxenaar, 1980’s 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_or...
AND SEEN BY EVERYONE... 
Studio Dumbar, National 
Police brand identity 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @...
COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT, 
SOMETHING THAT PEOPLE WILL NOTICE 
Image: Studio Smack 
DO MORE GO...
Victor & Rolf, 
Dutch fashion 
designers, created 
an upside-down 
flagship store 
SOMETHING THAT STANDS OUT FROM THE CROW...
Classic invaluable 
Rietveld chairs 
burnt by designer 
Martin Baas, 
making pieces even 
more unique 
DUTCH DESIGNERS LOV...
AND ‘ONE-UP’ EACH OTHER, 
EVERY CHANCE THEY GET 
Gert Dumbar, Gitanes tobacco Anton Beeke, Globe Theatre 
DO MORE GOOD CSK...
ACTIVISM EVOLVED INTO SOCIAL ENGAGEMENT 
Christien Meindertsma 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designist...
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtube
Jurgen Bey 
created chair 
shaped bags — 
attached to a 
vacuum cleaner, 
they fill it 
with dust. 
THEY COME UP WITH NEW ...
The ‘biggen 
bodywarmer’ keeps 
piglets temperatures 
up and increases 
their survival rate 
in modern 
barns 
DO MORE GOO...
Daan Roosegaarde’s 
‘smog vacuum 
cleaner’ for Beijing 
...TO THE ‘IT’S SO CRAZY IT JUST MIGHT WORK’ CATEGORY 
DO MORE GOO...
FROM ACTIVISTS TO HIPPIES WITH A BUSINESS PLAN 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtub...
FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE 
Help them 
make yours! 
www.fairphone.com 
DO MORE GOOD CSK — Dutch Desig...
FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtu...
THE ECOLOGY 
EVOLVES AND 
YET REMAINS 
THE SAME 
@Designistan_org 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
1632 scene set 
at De Waag 
Fablab: 3d printing, 
bio-hacking, ... 
De Waag today 
DO MORE GOOD CSK — Dutch Design 101 Rem...
Iris van Herpen, 2011 
Michiel Jansz. van Mierevelt, 
1600s 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_...
@Designistan_org 
24.01.2014 DO MORE GOOD CSK 
DUTCH DESIGN 101 
THIS PRESENTATION is only possible thank to 
the collecti...
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Dutch Design 101

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Whenever I work abroad, I’m always asked what makes Dutch Design so good. This is a problematic question, first of all because one could question it’s ‘good-ness’ (what are the criteria that form our ideas of quality?), and second of all, if one assumes that yes, it does represent one of the greatest design scenes in the world, there is not one easy answer to explain success. Countries with design cultures ranging from the embryonic to booming (from Romania, to Russia, to South-Korea) are looking for clues and patterns to create such a success at home. But the Netherlands does not offer a secret formula to be replicated: it’s an ecology where many factors like Dutch history, culture, education, business and government all play their role.

For Do More Good CSK, a Michigan/Colorado based branding agency, I developed a compact 30 minute online talk on Dutch Design. The presentation tries to give novices to the topic an idea of this ecology: Dutch Design 101 presents Hollands background, current developments and possible future directions of design. It shows the holistic approach that is needed to create a successful support system, and the blood, sweat and tears and decades of work that go into it.

Thanks to Joost Roozekrans for his contribution.

  • Hi Rohit, thanks for the love, the youtube video's by Daan Roosegaarde, Christien Meindertsma and Bas van Abel (Fairphone) are the following here:

    Smart Highway
    http://www.youtube.com/watch?v=VpZjG1gf0rU

    Fairphone
    http://www.youtube.com/watch?v=hIR3VW5DQ_o

    het verzamelde breiwerk van loes veenstra
    https://www.youtube.com/watch?v=j-AZf_DoD7Y
       Reply 
    Are you sure you want to  Yes  No
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  • awesome deck, unable to check the youtube video
       Reply 
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Dutch Design 101

  1. @Designistan_org DUTCH DESIGN 101
  2. WHY IS DUTCH DESIGN SO GOOD? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  3. WHY IS DUTCH DESIGN SO GOOD? IS IT? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  4. Droog Design DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Hella Jongerius De Makers Van Nalden Job van Bennekom
  5. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Studio Dumbar Richard Hutten Rem Koolhaas Bertjan Pot (MOOOI) Victor & Rolf
  6. HOW CAN WE GET SUCH A GREAT DESIGN SCENE? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  7. @Designistan_org THERE ARE NO EASY ANSWERS... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  8. IT’S AN INTRICATE DESIGN ECOLOGY DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  9. THE NETHERLANDS FOR DUMMIES* * 99% of the global population probably cannot locate The Netherlands on a map... Should we blame them? Perhaps not. @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  10. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  11. the Netherlands 16.800.000 Dutch people capital Amsterdam kingdom that includes 4 carribean islands 37.000km2 / 22.000 sq mi (4hr drive from top to bottom) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  12. Complicated? Only to the anglophones... We say: Nederland = the Netherlands Nederlanders = the Dutch Nederlands = Dutch Don’t confuse us... Deutschland = Germany Deutsche = the Germans Deutsch = German DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  13. Test your knowledge: famous Dutch people Doutzen Kroes (model) Peter Stuyvesant (regent of NY) Anne Frank (holocaust victim) Rem Koolhaas (architect) Anton Corbijn (photographer) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Armin van Buuren (dj) Johan Cruijf (soccer player) Melisandre (the red witch) Freddy Heineken (brewer) Jantje Brinkers
  14. @Designistan_org BACK TO THE DESIGN ECOLOGY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  15. Rembrandt, the anatomy classes of Dr. Nicolaes Tulp, Amsterdam 1632 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  16. Vincent van Gogh, the starry night, 1889 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  17. Piet Mondriaan, Broadway Boogie Woogie, 1943 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  18. ...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT Free spirits are good for design. Baruch Spinoza, Dutch/Portuguese philosopher, 1632-1677 @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  19. Multi-cultural society DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  20. Gay Pride Amsterdam DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  21. The Gross National Income per capita is $48.460 (US $50.000). @Designistan_org THE NETHERLANDS IS RELATIVELY WEALTHY DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  22. The Dutch have designed their own country @Designistan_org IT’S ALSO EXTREMELY SMALL, THEREFORE THE DUTCH HAVE TO BE CREATIVE DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  23. Dutch dredging company Van Oord is responsible for the creation of the palm island structure in Dubai. @Designistan_org ...WHICH THEY HAVE TURNED INTO AN EXPERTISE DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  24. In the 17-18th century, the Dutch VOC was the largest trader of Asia, and the first company in history to issue stock/shares. WITHOUT NATURAL RESOURCES OF THEIR OWN, THE DUTCH MAKE MONEY THROUGH TRADE & SERVICES... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  25. TU Delft Luna solar powered vehicle AS WELL AS THE KNOWLEDGE ECONOMY —AND MORE RECENTLY, THE CREATIVE INDUSTRIES DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  26. ...commissioning designers and architects to design their products and services THE DUTCH GOVERNMENT HISTORICALLY PLAYED A LARGE ROLE IN PROMOTING DESIGN DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  27. DESIGN THAT IS USED BY EVERYONE... Ootje Oxenaar, 1980’s DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  28. AND SEEN BY EVERYONE... Studio Dumbar, National Police brand identity DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  29. COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT, SOMETHING THAT PEOPLE WILL NOTICE Image: Studio Smack DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  30. Victor & Rolf, Dutch fashion designers, created an upside-down flagship store SOMETHING THAT STANDS OUT FROM THE CROWD DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  31. Classic invaluable Rietveld chairs burnt by designer Martin Baas, making pieces even more unique DUTCH DESIGNERS LOVE TO DEFY THE STATUS QUO DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  32. AND ‘ONE-UP’ EACH OTHER, EVERY CHANCE THEY GET Gert Dumbar, Gitanes tobacco Anton Beeke, Globe Theatre DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  33. ACTIVISM EVOLVED INTO SOCIAL ENGAGEMENT Christien Meindertsma DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  34. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  35. Jurgen Bey created chair shaped bags — attached to a vacuum cleaner, they fill it with dust. THEY COME UP WITH NEW IDEAS, FROM THE SILLY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  36. The ‘biggen bodywarmer’ keeps piglets temperatures up and increases their survival rate in modern barns DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org ...TO THE CUTE...
  37. Daan Roosegaarde’s ‘smog vacuum cleaner’ for Beijing ...TO THE ‘IT’S SO CRAZY IT JUST MIGHT WORK’ CATEGORY DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  38. FROM ACTIVISTS TO HIPPIES WITH A BUSINESS PLAN DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  39. FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE Help them make yours! www.fairphone.com DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  40. FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  41. THE ECOLOGY EVOLVES AND YET REMAINS THE SAME @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  42. 1632 scene set at De Waag Fablab: 3d printing, bio-hacking, ... De Waag today DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  43. Iris van Herpen, 2011 Michiel Jansz. van Mierevelt, 1600s DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  44. @Designistan_org 24.01.2014 DO MORE GOOD CSK DUTCH DESIGN 101 THIS PRESENTATION is only possible thank to the collective wisdom of designers, design critics and thinkers - thank you for sharing your work and knowledge. A special thanks goes out to Joost Roozekrans, this presentation builds further on his 2011 presentation on Dutch Design in Shanghai. All images and videos © by the designers / artists due care has been taken to credit the people involved if despite this care you find credits missing please don’t hesitate to get in touch Designistan info@designistan.org www.designistan.org Follow me @designistan_org

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