B2 Bcvergult18 03 Insites

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Christophe's Vergult, Director Customer experience research at InSites Consulting gave a presentation at the B2B Conference (Roularta-Stichting Marketing) on 18 March 2008. Topic was challenges when wanting to deliver compelling customer experience in B2B markets. This is his presentation.

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B2 Bcvergult18 03 Insites

  1. 1. Challenges for delivering compelling customer experiences Christophe Vergult Director Customer Experience Management
  2. 2. why experiences matter Customer Experience Management 2

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