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Overview of class for the USPCA Conference -
August 3, 2012 Washington, DC
Class name: How the Internet Applies to You
One line tag: How a social media toolkit can help you grow your business and create community.
Instructor: Anne-Marie Nichols
Day of class: Saturday, August 4
Time of class: 8:00-9:30 am
Duration of class: 90 minutes
Have you been told you need to post, tweet, like and pin to attract more clients, but haven’t a clue what it all means? Or maybe you’ve been hearing how blogs, Twitter, Facebook, and more can help you grow an online community, but don’t know how to use social media to market yourself and gain more clients?
Whatever the case may be, please join us for this interactive breakfast discussion about building a social media toolkit. You’ll learn about the various social media platforms, and which ones are right for you and your business. You’ll also see how social media tools can help you improve the relationship with your current clients and find new ones.
We’ll also discuss the advantages of growing a community with social media and how your toolkit can help you get the attention of local or national media, book publishers, and culinary companies.
Finally, you’ll learn how to use social media effectively. We’ll discuss setting goals and time limits, understanding the boundaries between the personal and the professional, and how to find expert help so you don’t have to do it all yourself.
The talk will conclude with a Q&A session.
What you will take away from this class:
• A basic understanding of social media tools like blogs, Twitter, Facebook, LinkedIn, Pinterest, Flickr, Instagram, YouTube and more.
• How to use social media to build client lists and online community.
• How social media tools can help you build a marketing platform to connect and find work with traditional media, book publishers, culinary brands, and more.
• How to use social media without going crazy by setting goals and boundaries, and bringing in expert help.