WIFT Toronto - Your Digital Footprint - June 2013


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How do you define your online brand? What are the digital factors that can help or hurt your professional reputation? What are the best practices when it comes to digital business etiquette? This presentation will provide you with some guidelines, tips and tools for protecting and growing your professional presence online to help you advance your career.

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WIFT Toronto - Your Digital Footprint - June 2013

  1. 1. YOUR DIGITAL FOOTPRINTWIFT TorontoCareer Advancement ProgramJune 11, 2013
  2. 2. Digital Footprint / Online Brand1. Defining & Strategizing2. Measuring & Finding3. Building & Improving4. Monitoring, Participating &Growing
  3. 3. Defining & Strategizing• Why do I want/need to be online (goals)?• Who do I want to reach (market)?• How do I want to appear & where should I be?• What language should I be using to define myself online?• Are there others with my name/positioning that could beconfusing/muddying my brand?
  4. 4. Defining & Strategizinghttp://www.pingdom.com
  5. 5. Defining & Strategizinghttps://adwords.google.com/o/KeywordTool
  6. 6. Defining & Strategizing
  7. 7. Measuring & Finding• Where am I found online?• What does my brand look like?• How big is my digital footprint?• Who are my influencers & who do I influence?• Who is my competition & what are they doing?
  8. 8. Measuring & Findinghttp://www.socialmention.com
  9. 9. Measuring & Findinghttp://klout.com
  10. 10. Measuring & Findinghttps://www.google.com/settings/me
  11. 11. Measuring & Findinghttps://www.googleanalytics.com
  12. 12. Building & Improving• How should I grow my footprint in the online landscape?• What online communities should I be a part of?• Have I fully completed my online profiles?• What information do I want to include about me on mywebsite?• Where else should I be?• Is it worth paying for expanded presence?
  13. 13. Building & Improvinghttps://www.brandyourself.com
  14. 14. Building & Improvinghttp://www.naymz.com/
  15. 15. Building & Improvinghttp://www.linkedin.com
  16. 16. Monitoring, Participating & Growing• What are the long and short term trends of my digitalfootprint?• What is working and what is not?• What are the new opportunities for growth andimprovement?• Where are the best opportunities for participation andrecognition?
  17. 17. Monitoring, Participating & Growinghttp://www.google.com/alerts
  18. 18. Monitoring, Participating & Growinghttp://www.talkwalker.com/alerts
  19. 19. Monitoring, Participating & Growinghttps://hootsuite.com
  20. 20. Monitoring, Participating & Growinghttps://www.vizify.com
  21. 21. Monitoring, Participating & Growinghttp://www.linkedin.com/myGroups
  22. 22. Digital Footprint / Online Brand1. Defining & Strategizing2. Measuring & Finding3. Building & Improving4. Monitoring, Participating &Growing
  23. 23. Your Digital Footprint Best Practices1. Have a strategy (with goals & target markets)2. Match your language/content to your market.3. Match your social networks to your goals.4. Develop a strong, optimized LinkedIn profile.5. Set a regular schedule for monitoring, building &participating (even if its just 10 minutes a day).6. Use tools like Google Alerts to automate tracking ofyour brand.7. Track your personal metrics trends over time.8. Respond and evolve.
  24. 24. You can find me at:Annelise Larsonannelise@veria.ca@veriatweetwww.veria.ca