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Digital Audience Engagement for Indie Film - StorypreneursUnite.com

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An overview of how indie filmmakers can use digital tools to engage their audiences, especially through storytelling and other creative means.

Published in: Entertainment & Humor
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Digital Audience Engagement for Indie Film - StorypreneursUnite.com

  1. 1. Digital Audience Engagement for Film
  2. 2. Digital engagement is potential for… • Greater reach (the world) • Immediate connection (24/7) • Two way communication • More personal, passionate connections • Richer, deeper journeys • A more active & recurring audience
  3. 3. Digital engagement: The pyramid 90-9-1 Rule 90% Passive 1% Active 9% Intermittent
  4. 4. Digital engagement: Audience roles • Spectator
  5. 5. Digital engagement: Audience roles • Spectator • Customer
  6. 6. Digital engagement: Audience roles • Spectator • Customer • Publicist
  7. 7. Digital engagement: Audience roles • Spectator • Customer • Publicist • Community
  8. 8. Digital engagement: Audience roles • Spectator • Customer • Publicist • Community • Collaborator
  9. 9. Digital engagement: Audience roles • Spectator • Customer • Publicist • Community • Collaborator • Patron/investor
  10. 10. Digital engagement: Audience roles • Spectator • Customer • Publicist • Community • Collaborator • Patron/investor • Adversary
  11. 11. Digital engagement: Audience roles • Spectator • Customer • Publicist • Community • Collaborator • Patron/investor • Adversary • Unlikely bedfellow
  12. 12. Digital engagement: The pyramid Spectators & Passive Community Intermittent Community Intermittent Publicists Intermittent Customers Active Community Active Publicists Active Customers Collaborators Patrons/Investors Adversaries/ Bedfellows
  13. 13. Digital engagement tools & platforms • Social networks
  14. 14. Digital engagement tools & platforms • Social networks • Email
  15. 15. Digital engagement tools & platforms • Social networks • Email • Surveys & polls
  16. 16. Digital engagement tools & platforms • Social networks • Email • Surveys & polls • Gamification & contests
  17. 17. Digital engagement tools & platforms • Social networks • Email • Surveys & polls • Gamification & contests • Merchandise
  18. 18. Digital engagement tools & platforms • Social networks • Email • Surveys & polls • Gamification & contests • Merchandise • Crowdfunding & crowdsourcing
  19. 19. Digital engagement tools & platforms • Social networks • Email • Surveys & polls • Gamification & contests • Merchandise • Crowdfunding & crowdsourcing • Storytelling
  20. 20. Digital engagement thru storytelling What it can do: • Expand narrative • Immerse audience deeper into the storyworld • Extend the story into the audience’s real life • Present different POVs & perspectives on the same story • Give fans opportunities to influence or be a part of the storyworld
  21. 21. You can find me at: www.StorypreneursUnite.com www.veria.ca @veriatweet annelise@veria.ca

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