Tell your story and go viral!

Anne-Lie Lokko
Anne-Lie LokkoSocial Media Coach, Personal Brand, Content Marketing, Speaker at AddFriends AB
Anne-Lie Lokko
Social media workshop
Get to know your neighbour

Tell your story and go viral!
10 -11 October 2016 

Alandica Kultur & Kongress House

Mariehamn, Åland, Finland
ANNE-LIE LOKKO @LOKKOMOTION
MEDIA PLATFORMS HAS CHANGED
Everyone is forced to be a reporter, a photographer, 

and tell the world whats going on.
Fotografiska 2016
Sport
Young people in Jönköping
Horses
Young people in Gävleborg
Young people in Hudiksvall
Famous people
Gamers
School
Cultur
Tech & social media
Politik & Media
Twittercensus 2015 

by @intellcta
WHO VIEWED
WHAT DO THEY WANT TO KNOW?
HOW CAN WE HELP?
Publish - Adequate - Information - Now
PERSONA
• A stereotype ideal customer
• Fictional
• Generalized 

characters
• Data
• Behavor pantern
• Their goal
• Their needs
Sarah Seaside
She is using
Sarah get some different newsletter, using social media, having personal contacts and attend to
courses to stay updated for her work.
She is 34 years old. Married. Two kids, 6 and 10 years old.
She likes gardening, yoga and fishing.
Sarah is project leader at AirWaterLife Org. in Finland.

Sarah’s team is working with the Finnish Water Protection Action Plan.

and she has 5 colleges, one is working in Mariehamn.
to keep in touch with her friends. She likes to share photos on
Sarah also look at for inspiration. and know-how, for example she sees TED talk show..
Playing PokemonGo togehter with her children
AirWaterLife Org. have and
Sarah has but she never use it.
WHAT DO WE WANT OUR PERSONA
TO KNOW?
WHERE ARE OUR PERSONA?
SOCIAL MEDIA
HOME
FOCUS
Tell your story and go viral!
POTENTIAL REACH
» Sweden 6 200 000 p
» Finland 2 600 000 p
» Åland 17 000 p
POTENTIAL REACH
PROFILE
GROUP
“Get to know your neighbour” is a closed
group for participants of alike named events
organized by Östersjöfonden. The aim of this
group is to provide a free and fun platform for
unofficial contacts and discussion on Baltic
Sea and water protection issues for members
from Finland, Åland and Sweden. Share your
news, post about your events, make a shout-
out for project partners, ask for contacts or
test your idea on colleagues. Let’s get to
know each other more and find new
possibilities for cooperation!
EVENT
INVITE & SHARE EVENT
EVENT
If you want to participate in our project 

“Blått för Östersjön” wear something blue 

the 13th of May 2016.
PAGE
TEXT, PHOTO, CALL TO ACTION
PHOTO
LIKE, COMMENT & SHARE
STREAMING
JOIN!
FACEBOOK ADVERTISING
» Target your audience
» Location
» Age
» Interest
» …
LEARN FROM STATISTICS
Tell your story and go viral!
YES - A PHOTO APP
HASHTAG
HASHTAG RELATED TO #ÖSTERSJÖN
• BalticSea
• Gotland
• Öland
• Klimat
• Miljö
• Sea
MENTIONED?
@yourname
#YourHashtag
OR
Checked in at your place?
Tell your story and go viral!
YOUR PROFILE
PINNED TWEET
TWITTER - FOLLOW
• Branch, industry
• Colleagues
• Experts
• Journalists, Media
• Friends
• Interests, Hobbies
TWEET
» max 140 character?
» @mention
» http://linkto
» #max2hastag
» photo
» livestreaming - Periscope
RETWEET
» Retweeting another Tweet
HASHTAG - TWITTER
• #story4sea
• #BalticSea
• #Östersjön
• #BalticSea
LISTS
Tell your story and go viral!
UPLOAD, FOLLOW, LIKE & SHARE
TILLSAMMANS GÖR VI SKILLNAD
Tell your story and go viral!
YOUR PROFILE
• Name
• Photo
• Your professional 

headline
• Summary
• Experience
ADD EACH OTHER!
COMPANY PAGE ON LINKEDIN
POST ON COMPANY PAGE
YOUR NEWSROOM & YOU CAN LIKE & SHARE
EACH OTHERS POST
LINKEDIN GROUPS
LINKEDIN ARTICLE
Tell your story and go viral!
24 HOURS, GEOPOSITION, FILTER
GONE
PokemonGo the

game summer 2016
Meerkat, star app of 2015, 

is officially dead
techcrunch.com/2016/09/30/meerkat-star-of-2015-is-officially-dead/
BORN
WHAT’S NEXT?
Make it 

so good

so its

shareable!!
Sharing is caring!
Just do good shit.
ANNE- LIE LOKKO @LOKKOMOTION ADDFRIENDS
1 of 55

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Tell your story and go viral!