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Tell your story and go viral!

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From Social media workshop Get to know your neighbour: Tell your story and go viral!

#story4sea
How to use different types of social media in a better way. How can you be more active in social media and how can we use it to get more visibility together.

10-11 October 2016 from lunch to lunch in Alandica Kultur & Kongress House in Mariehamn, Åland, Finland

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Tell your story and go viral!

  1. 1. Anne-Lie Lokko Social media workshop Get to know your neighbour
 Tell your story and go viral! 10 -11 October 2016 
 Alandica Kultur & Kongress House
 Mariehamn, Åland, Finland
  2. 2. ANNE-LIE LOKKO @LOKKOMOTION
  3. 3. MEDIA PLATFORMS HAS CHANGED
  4. 4. Everyone is forced to be a reporter, a photographer, 
 and tell the world whats going on. Fotografiska 2016
  5. 5. Sport Young people in Jönköping Horses Young people in Gävleborg Young people in Hudiksvall Famous people Gamers School Cultur Tech & social media Politik & Media Twittercensus 2015 
 by @intellcta
  6. 6. WHO VIEWED
  7. 7. WHAT DO THEY WANT TO KNOW?
  8. 8. HOW CAN WE HELP? Publish - Adequate - Information - Now
  9. 9. PERSONA • A stereotype ideal customer • Fictional • Generalized 
 characters • Data • Behavor pantern • Their goal • Their needs
  10. 10. Sarah Seaside She is using Sarah get some different newsletter, using social media, having personal contacts and attend to courses to stay updated for her work. She is 34 years old. Married. Two kids, 6 and 10 years old. She likes gardening, yoga and fishing. Sarah is project leader at AirWaterLife Org. in Finland.
 Sarah’s team is working with the Finnish Water Protection Action Plan.
 and she has 5 colleges, one is working in Mariehamn. to keep in touch with her friends. She likes to share photos on Sarah also look at for inspiration. and know-how, for example she sees TED talk show.. Playing PokemonGo togehter with her children AirWaterLife Org. have and Sarah has but she never use it.
  11. 11. WHAT DO WE WANT OUR PERSONA TO KNOW?
  12. 12. WHERE ARE OUR PERSONA?
  13. 13. SOCIAL MEDIA
  14. 14. HOME
  15. 15. FOCUS
  16. 16. POTENTIAL REACH » Sweden 6 200 000 p » Finland 2 600 000 p » Åland 17 000 p POTENTIAL REACH
  17. 17. PROFILE
  18. 18. GROUP “Get to know your neighbour” is a closed group for participants of alike named events organized by Östersjöfonden. The aim of this group is to provide a free and fun platform for unofficial contacts and discussion on Baltic Sea and water protection issues for members from Finland, Åland and Sweden. Share your news, post about your events, make a shout- out for project partners, ask for contacts or test your idea on colleagues. Let’s get to know each other more and find new possibilities for cooperation!
  19. 19. EVENT
  20. 20. INVITE & SHARE EVENT
  21. 21. EVENT If you want to participate in our project 
 “Blått för Östersjön” wear something blue 
 the 13th of May 2016.
  22. 22. PAGE
  23. 23. TEXT, PHOTO, CALL TO ACTION
  24. 24. PHOTO
  25. 25. LIKE, COMMENT & SHARE
  26. 26. STREAMING
  27. 27. JOIN!
  28. 28. FACEBOOK ADVERTISING » Target your audience » Location » Age » Interest » …
  29. 29. LEARN FROM STATISTICS
  30. 30. YES - A PHOTO APP
  31. 31. HASHTAG
  32. 32. HASHTAG RELATED TO #ÖSTERSJÖN • BalticSea • Gotland • Öland • Klimat • Miljö • Sea
  33. 33. MENTIONED? @yourname #YourHashtag OR Checked in at your place?
  34. 34. YOUR PROFILE
  35. 35. PINNED TWEET
  36. 36. TWITTER - FOLLOW • Branch, industry • Colleagues • Experts • Journalists, Media • Friends • Interests, Hobbies
  37. 37. TWEET » max 140 character? » @mention » http://linkto » #max2hastag » photo » livestreaming - Periscope
  38. 38. RETWEET » Retweeting another Tweet
  39. 39. HASHTAG - TWITTER • #story4sea • #BalticSea • #Östersjön • #BalticSea
  40. 40. LISTS
  41. 41. UPLOAD, FOLLOW, LIKE & SHARE TILLSAMMANS GÖR VI SKILLNAD
  42. 42. YOUR PROFILE • Name • Photo • Your professional 
 headline • Summary • Experience ADD EACH OTHER!
  43. 43. COMPANY PAGE ON LINKEDIN
  44. 44. POST ON COMPANY PAGE YOUR NEWSROOM & YOU CAN LIKE & SHARE EACH OTHERS POST
  45. 45. LINKEDIN GROUPS
  46. 46. LINKEDIN ARTICLE
  47. 47. 24 HOURS, GEOPOSITION, FILTER
  48. 48. GONE PokemonGo the
 game summer 2016 Meerkat, star app of 2015, 
 is officially dead techcrunch.com/2016/09/30/meerkat-star-of-2015-is-officially-dead/ BORN WHAT’S NEXT?
  49. 49. Make it 
 so good
 so its
 shareable!! Sharing is caring! Just do good shit. ANNE- LIE LOKKO @LOKKOMOTION ADDFRIENDS

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