THE SEARCH FOR
EXCELLENCE
Creating Prizeworthy Digital Books
Joshua Tallent, Chief Ebook Architect, Firebrand Technologies...
The Search for
Excellence
Copyright © 2013 Firebrand Technologies. All rights Reserved.
Joshua Tallent
Chief eBook Archite...
Eight Steps to
Amazing eBooks
Copyright © 2013 Firebrand Technologies. All rights Reserved.
1. Make sure everything
works.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
PDF
Kindle
PDF Kindle
2. More than that, make
sure it works across ALL
platforms well.
Copyright © 2013 Firebrand Technologies. All rights Reser...
3. Make it intuitive and
accessible.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
4. Give it functionality
beyond what the print
book does, and beyond
what a print book can do.
Copyright © 2013 Firebrand ...
Copyright © 2013 Firebrand Technologies. All rights Reserved.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
5. Include thoughtful
enhancements.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
6. Interact with the Web.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
7. Include connections to
the print book when
appropriate.
Copyright © 2013 Firebrand Technologies. All rights Reserved.
8. Don't just think about
the eBook, think about
how you will market this
content.
Copyright © 2013 Firebrand Technologies...
Copyright © 2013 Firebrand Technologies. All rights Reserved.
eBookNinjas.com
#eprdctn
eprdctn.org
Q & A
Joshua Tallent
Chief eBook Architect
joshua@firebrandtech.com
978-225-2757
www.firebrandtech.com
www.ebookarchitects...
STILL SEARCHING …
Apps and Platforms | Features and Extras
Foxpath IND :: Anne Kostick
Digital from the Start
• Ask yourself:
• How many varieties beside print will be published?
• What features are available ...
Digital from the Start
Where to learn: Who knows what you need to know
 Interaction designers
 User experience professio...
Atavist
Text options | Audio narration
Navigation | Multiple-platform viewing
Foxpath IND :: Anne Kostick
Atavist
Atavist
Atavist
Atavist
Inkling
Inkling
Citia
Make an Autonomous Product
• Treat the digital version as its own species, not just an
automated export of the print editi...
Custom Front (and Back) Matter
• Make it specific to the platform.
• Think of front matter as
advertising and marketing
fo...
Apps/ Features
• Now
• Front/rear camera
• Microphone
• Speakers
• Accelerometer
• Gyroscope
• Beautiful 7-10 inch screens...
Apps
One great feature …
… can make a big difference.
Foxpath IND :: Anne Kostick
Apps/Touch Press
Foxpath IND :: Anne Kostick
Think Digital: Think Ahead
Take advantage of digital’s ability
to link, jump, highlight, enhance,
respond, count, surprise...
DIGITAL COVER
DESIGN
Excellence at the Front Door
Foxpath IND :: Anne Kostick
What Makes a Great Ebook Cover?
1. It strongly represents the subject matter. There should be no doubt
what type of book y...
Rethink Print Design for Digital
Print cover Digital cover
Kick Up the Backlist
Cover designs by Laura Foxgrover
Add Genre Atmosphere … and Test!
Cover designs by Laura Foxgrover
Or, Be Subtle
THE SEARCH FOR
EXCELLENCE
Creating Prizeworthy Digital Books
Joshua Tallent, Chief Ebook Architect, Firebrand Technologies...
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Digital Book Awards 2013: The Search for Excellence Webcast 7.13.13

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Slide deck from Digital Book World's July 13 2013 webcast, "The Search for Excellence: Creating Prizeworthy Digital Books", in support of the Digital Book Awards, with Joshua Tallent of Firebrand Technologies and Anne Kostick, Foxpath IND, also Program Director for the Digital Book Awards. We were asked for these highly informative slides so many times--finally, they're here.

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Digital Book Awards 2013: The Search for Excellence Webcast 7.13.13

  1. 1. THE SEARCH FOR EXCELLENCE Creating Prizeworthy Digital Books Joshua Tallent, Chief Ebook Architect, Firebrand Technologies @jtallent | @ebookarchitects | @askburnie Anne Kostick, Program Director, The Digital Book Awards anne@foxpath.com | @bklynanne A Digital Book World Webcast: July 17, 2013 www.digitalbookworld.com | @digibookworld | #dbw
  2. 2. The Search for Excellence Copyright © 2013 Firebrand Technologies. All rights Reserved. Joshua Tallent Chief eBook Architect @jtallent / @ebookarchitects / @askburnie
  3. 3. Eight Steps to Amazing eBooks Copyright © 2013 Firebrand Technologies. All rights Reserved.
  4. 4. 1. Make sure everything works. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  5. 5. PDF
  6. 6. Kindle
  7. 7. PDF Kindle
  8. 8. 2. More than that, make sure it works across ALL platforms well. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  9. 9. 3. Make it intuitive and accessible. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  10. 10. 4. Give it functionality beyond what the print book does, and beyond what a print book can do. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  11. 11. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  12. 12. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  13. 13. 5. Include thoughtful enhancements. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  14. 14. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  15. 15. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  16. 16. 6. Interact with the Web. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  17. 17. 7. Include connections to the print book when appropriate. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  18. 18. 8. Don't just think about the eBook, think about how you will market this content. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  19. 19. Copyright © 2013 Firebrand Technologies. All rights Reserved. eBookNinjas.com #eprdctn eprdctn.org
  20. 20. Q & A Joshua Tallent Chief eBook Architect joshua@firebrandtech.com 978-225-2757 www.firebrandtech.com www.ebookarchitects.com @jtallent // @ebookarchitects // @askburnie Copyright © 2013 Firebrand Technologies. All rights Reserved.
  21. 21. STILL SEARCHING … Apps and Platforms | Features and Extras Foxpath IND :: Anne Kostick
  22. 22. Digital from the Start • Ask yourself: • How many varieties beside print will be published? • What features are available for development on the selected platforms? • What content assets can be developed? What resources can be tapped? • Make a wish list • Must have • Good to have • Great to have • Starfleet Officers have! Foxpath IND :: Anne Kostick
  23. 23. Digital from the Start Where to learn: Who knows what you need to know  Interaction designers  User experience professionals (UXers)  Educational publishing/ EdTech  Children’s publishing Foxpath IND :: Anne Kostick
  24. 24. Atavist Text options | Audio narration Navigation | Multiple-platform viewing Foxpath IND :: Anne Kostick
  25. 25. Atavist
  26. 26. Atavist
  27. 27. Atavist
  28. 28. Atavist
  29. 29. Inkling
  30. 30. Inkling
  31. 31. Citia
  32. 32. Make an Autonomous Product • Treat the digital version as its own species, not just an automated export of the print edition. Foxpath IND :: Anne Kostick
  33. 33. Custom Front (and Back) Matter • Make it specific to the platform. • Think of front matter as advertising and marketing for the book, author and publisher. • Think of front and back matter spatially, not so much chronologically, when redesigning from print. • Imagine new ways to design and use a traditional index. Foxpath IND :: Anne Kostick
  34. 34. Apps/ Features • Now • Front/rear camera • Microphone • Speakers • Accelerometer • Gyroscope • Beautiful 7-10 inch screens • Lots of data storage • Speedy processors • Wifi/Cellular • Compass • Future • Near Field Communication • Haptic feedback • Voice recognition • Body/gesture recognition • Projectors Foxpath IND :: Anne Kostick
  35. 35. Apps One great feature … … can make a big difference. Foxpath IND :: Anne Kostick
  36. 36. Apps/Touch Press Foxpath IND :: Anne Kostick
  37. 37. Think Digital: Think Ahead Take advantage of digital’s ability to link, jump, highlight, enhance, respond, count, surprise…. Exceed users’ expectations. Foxpath IND :: Anne Kostick
  38. 38. DIGITAL COVER DESIGN Excellence at the Front Door Foxpath IND :: Anne Kostick
  39. 39. What Makes a Great Ebook Cover? 1. It strongly represents the subject matter. There should be no doubt what type of book you’ll be reading once you get to the first page. 2. It grabs the attention of the target audience. Readers should recognize their favorite subject in the design, whether it’s true crime, biography, sci-fi or romance. 3. It's well executed. Illustrations, photos, typography, etc. should not distract or look amateurish. It must be understandable and readable in a variety of sizes. 4. It's distinctive. It should offer something surprising, or pique a potential reader's curiosity. 5. It's memorable. A great ebook cover will stand out on an online bookstore and will, in effect, represent that work. Foxpath IND :: Anne Kostick
  40. 40. Rethink Print Design for Digital Print cover Digital cover
  41. 41. Kick Up the Backlist Cover designs by Laura Foxgrover
  42. 42. Add Genre Atmosphere … and Test! Cover designs by Laura Foxgrover
  43. 43. Or, Be Subtle
  44. 44. THE SEARCH FOR EXCELLENCE Creating Prizeworthy Digital Books Joshua Tallent, Chief Ebook Architect, Firebrand Technologies @jtallent | @ebookarchitects | @askburnie Anne Kostick, Program Director, The Digital Book Awards anne@foxpath.com | @bklynanne A Digital Book World Webcast: July 17, 2013 www.digitalbookworld.com | @digibookworld | #dbw

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