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© GoSeeTell Network 2010 - Confidential
What happens in Loudoun
County, Virginia goes on
YouTube and Flickr
Anne Hornyak &...
Who We Are
GoSeeTell Network, Inc.:
Social travel solutions since 2005
GoSeeTellTM :
Our software solution for social trav...
What We Do
© GoSeeTell Network 2010 - Confidential
Core Processes
Competitive Analysis
Strategic Planning
Tactical Develop...
Who With
© GoSeeTell Network 2010 - Confidential
© GoSeeTell Network 2010 - Confidential
Photostreams
Sharing your photos
Groups
Others sharing their photos
Connections
Bu...
© GoSeeTell Network 2010 - Confidential
Photostreams
Sharing your photos
Photostreams
© GoSeeTell Network 2010 - Confidential
Strategy
Good: Set up and don’t look back
-minimal time commitment (2-4 hours)
Bet...
© GoSeeTell Network 2010 - Confidential
Strategy: Good
Photostreams
2-4 hours
•Bio
•Upload photos
© GoSeeTell Network 2010 - Confidential
Set up your bio. Completely.
Description – basic HTML
Buddy icon/avatar
Website
Va...
© GoSeeTell Network 2010 - Confidential
Upload photos to share with the world
Title (unique)
Description
Tags
License
Phot...
© GoSeeTell Network 2010 - Confidential
Upload photos easily
Flickr Uploadr saves time!
Photostreams
© GoSeeTell Network 2010 - Confidential
Photostreams
3-8 hours
• Geotagging
• Sets
• Galleries
• Favorites
• Contacts
• St...
© GoSeeTell Network 2010 - Confidential
Geotagging
Place your photos on a map
Websites pull photos via geotagging informat...
© GoSeeTell Network 2010 - Confidential
Organize your photos into Sets
Pro Accounts can create Collections of Sets
Conside...
© GoSeeTell Network 2010 - Confidential
Create Galleries
Photos from other Flickr members = build relationships
Examples: ...
© GoSeeTell Network 2010 - Confidential
Favorites
Connect with photographers
Highlight your area
Photostreams
© GoSeeTell Network 2010 - Confidential
Flickr is more fun with friends
Add contacts
-local photographers
-CVB members & p...
© GoSeeTell Network 2010 - Confidential
Stats
Pro Account = more stats
Track: amount of photos, views, sets, galleries,
fa...
© GoSeeTell Network 2010 - Confidential
Photostreams
3-8 hours + 2-3 hours / month
• Upload photos regularly
• Comment
• J...
© GoSeeTell Network 2010 - Confidential
Continue to upload new photos
Add a few photos each week/month
Free account: limit...
© GoSeeTell Network 2010 - Confidential
Comment & Interact
Comment on your contacts’ photos
Reply to comments on your phot...
© GoSeeTell Network 2010 - Confidential
Share your photos in groups
Search for specific interest, local or general travel
...
© GoSeeTell Network 2010 - Confidential
Analyze
Stats available for 28 days
Referrers
Modify keyword tags
Photostreams
© GoSeeTell Network 2010 - Confidential
Groups
Groups
Flickr members sharing their photos of your area
© GoSeeTell Network 2010 - Confidential
Strategy
Good: Create a group for your area
-minimal time commitment (1-3 hours)
B...
© GoSeeTell Network 2010 - Confidential
1-3 hours
• Develop group rules
• Set up group
• Invite friends, Flickr contacts
S...
© GoSeeTell Network 2010 - Confidential
Rules & Guidelines
Quantity of uploads
Permission to use
Groups
© GoSeeTell Network 2010 - Confidential
One is the loneliest number
Invite friends and Flickr contacts to join your group
...
© GoSeeTell Network 2010 - Confidential
1-3 hours + 2-3 hours / month
• Solicit photographs & group members
• Create discu...
© GoSeeTell Network 2010 - Confidential
Search for photos
Location, specific interest
Sort by relevant, recent or interest...
© GoSeeTell Network 2010 - Confidential
Create & monitor discussions
Favorite subjects/scenes
Location of group members
Me...
© GoSeeTell Network 2010 - Confidential
Maintain & promote
Check on Discussions
Group photo entries
Post group photos on F...
© GoSeeTell Network 2010 - Confidential
1-3 hours + 6-10 hours / month
• Actively participate in group
• Photo contests
• ...
© GoSeeTell Network 2010 - Confidential
Be active
Search photos & invite to group
Comment on photos
Connect with group mem...
© GoSeeTell Network 2010 - Confidential
Photo contests
Promote photo contests
Host photo contests
Groups
© GoSeeTell Network 2010 - Confidential
Photo meetups
Plan and participate
Create special tag for meetup shoot
Groups
© GoSeeTell Network 2010 - Confidential
Connections
Commenting as photostream or group admin
Promoting photos across socia...
© GoSeeTell Network 2010 - Confidential
Creative Commons
Using Flickr photos
Creative Commons
© GoSeeTell Network 2010 - Confidential
Searches
Flickr’s Advanced Search
Search full text or tags only
Tip: use Firefox’s...
© GoSeeTell Network 2010 - Confidential
Crediting photographer
Use the HTML: blogs, Google Maps
Link photo to Flickr photo...
© GoSeeTell Network 2010 - Confidential
RSS
Photostreams, Favorites and Group pools produce RSS
Creative Commons
© GoSeeTell Network 2010 - Confidential
Anne Hornyak
@WhosYourAnnie
Flickr.com/anneh632
anne@sparkloftmedia.com
Thank you!
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Flickr SoMeT

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Flickr presentation for #SoMeT, Nov 18, 2010

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Flickr SoMeT

  1. 1. © GoSeeTell Network 2010 - Confidential What happens in Loudoun County, Virginia goes on YouTube and Flickr Anne Hornyak & Aaron Babbie GoSeeTell Network & Sparkloft Media
  2. 2. Who We Are GoSeeTell Network, Inc.: Social travel solutions since 2005 GoSeeTellTM : Our software solution for social travel Sparkloft MediaTM: Social media strategy consulting Social Media ClinicTM: Trainings & Workshops for C-Level Execs © GoSeeTell Network 2010 - Confidential
  3. 3. What We Do © GoSeeTell Network 2010 - Confidential Core Processes Competitive Analysis Strategic Planning Tactical Development ROI Benchmarking Content Creation Influencer Engagement Hands-on Implementation Measurement & Reporting Staff Training & Transitions Core Principles Research Analyze Plan Implement Measure Improve
  4. 4. Who With © GoSeeTell Network 2010 - Confidential
  5. 5. © GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Groups Others sharing their photos Connections Building relationships, contacts & commenting Creative Commons Using Flickr photos in your marketing materials Flickr
  6. 6. © GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Photostreams
  7. 7. © GoSeeTell Network 2010 - Confidential Strategy Good: Set up and don’t look back -minimal time commitment (2-4 hours) Better: Set up more than the basics -longer process but no on-going time commitment (3-8 hours) Best: Set up, participate and interact with others -takes an on-going time commitment (3-8 hours + 2-3 hours/month) Photostreams
  8. 8. © GoSeeTell Network 2010 - Confidential Strategy: Good Photostreams 2-4 hours •Bio •Upload photos
  9. 9. © GoSeeTell Network 2010 - Confidential Set up your bio. Completely. Description – basic HTML Buddy icon/avatar Website Vanity URL Photostreams
  10. 10. © GoSeeTell Network 2010 - Confidential Upload photos to share with the world Title (unique) Description Tags License Photostreams
  11. 11. © GoSeeTell Network 2010 - Confidential Upload photos easily Flickr Uploadr saves time! Photostreams
  12. 12. © GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours • Geotagging • Sets • Galleries • Favorites • Contacts • Stats Strategy: Better
  13. 13. © GoSeeTell Network 2010 - Confidential Geotagging Place your photos on a map Websites pull photos via geotagging information Photostreams
  14. 14. © GoSeeTell Network 2010 - Confidential Organize your photos into Sets Pro Accounts can create Collections of Sets Consider creating a set for media requests Photostreams
  15. 15. © GoSeeTell Network 2010 - Confidential Create Galleries Photos from other Flickr members = build relationships Examples: seasons, themes, attractions, culinary, etc Photostreams
  16. 16. © GoSeeTell Network 2010 - Confidential Favorites Connect with photographers Highlight your area Photostreams
  17. 17. © GoSeeTell Network 2010 - Confidential Flickr is more fun with friends Add contacts -local photographers -CVB members & partners -state DMO or other CVBs in your state Photostreams
  18. 18. © GoSeeTell Network 2010 - Confidential Stats Pro Account = more stats Track: amount of photos, views, sets, galleries, favorites, contacts Only tracks 28 days Photostreams
  19. 19. © GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours + 2-3 hours / month • Upload photos regularly • Comment • Join groups • Analyze Strategy: Best
  20. 20. © GoSeeTell Network 2010 - Confidential Continue to upload new photos Add a few photos each week/month Free account: limit of 100MB + 2 videos per month Pro account ($24.95/year): no upload limit Photostreams
  21. 21. © GoSeeTell Network 2010 - Confidential Comment & Interact Comment on your contacts’ photos Reply to comments on your photos Search for photos of specific interests Photostreams
  22. 22. © GoSeeTell Network 2010 - Confidential Share your photos in groups Search for specific interest, local or general travel groups Mention group when commenting on photo Interact with group members Photostreams
  23. 23. © GoSeeTell Network 2010 - Confidential Analyze Stats available for 28 days Referrers Modify keyword tags Photostreams
  24. 24. © GoSeeTell Network 2010 - Confidential Groups Groups Flickr members sharing their photos of your area
  25. 25. © GoSeeTell Network 2010 - Confidential Strategy Good: Create a group for your area -minimal time commitment (1-3 hours) Better: Help your group grow -small on-going time commitment (1-3 hours set-up + 2-3 hour/month Best: Take your group offline -large scale projects in addition to online time (1-3 hours set-up + 6-10 hours/month) Groups
  26. 26. © GoSeeTell Network 2010 - Confidential 1-3 hours • Develop group rules • Set up group • Invite friends, Flickr contacts Strategy: Good Groups
  27. 27. © GoSeeTell Network 2010 - Confidential Rules & Guidelines Quantity of uploads Permission to use Groups
  28. 28. © GoSeeTell Network 2010 - Confidential One is the loneliest number Invite friends and Flickr contacts to join your group Promote your group in your Flickr bio Cross-promote among other social networks Groups
  29. 29. © GoSeeTell Network 2010 - Confidential 1-3 hours + 2-3 hours / month • Solicit photographs & group members • Create discussions • Maintain & promote Strategy: Better Groups
  30. 30. © GoSeeTell Network 2010 - Confidential Search for photos Location, specific interest Sort by relevant, recent or interesting Invite to group Add comment Groups
  31. 31. © GoSeeTell Network 2010 - Confidential Create & monitor discussions Favorite subjects/scenes Location of group members Meetups, photography workshops, events Groups
  32. 32. © GoSeeTell Network 2010 - Confidential Maintain & promote Check on Discussions Group photo entries Post group photos on Facebook and Twitter Groups
  33. 33. © GoSeeTell Network 2010 - Confidential 1-3 hours + 6-10 hours / month • Actively participate in group • Photo contests • Photo meetups Strategy: Best Groups
  34. 34. © GoSeeTell Network 2010 - Confidential Be active Search photos & invite to group Comment on photos Connect with group members Groups
  35. 35. © GoSeeTell Network 2010 - Confidential Photo contests Promote photo contests Host photo contests Groups
  36. 36. © GoSeeTell Network 2010 - Confidential Photo meetups Plan and participate Create special tag for meetup shoot Groups
  37. 37. © GoSeeTell Network 2010 - Confidential Connections Commenting as photostream or group admin Promoting photos across social networks with credits Contact photographers for permission to use photos Getting permission to use high quality photos for little or no money Connections
  38. 38. © GoSeeTell Network 2010 - Confidential Creative Commons Using Flickr photos Creative Commons
  39. 39. © GoSeeTell Network 2010 - Confidential Searches Flickr’s Advanced Search Search full text or tags only Tip: use Firefox’s AutoPager Add-on to save time Creative Commons
  40. 40. © GoSeeTell Network 2010 - Confidential Crediting photographer Use the HTML: blogs, Google Maps Link photo to Flickr photo page Creative Commons
  41. 41. © GoSeeTell Network 2010 - Confidential RSS Photostreams, Favorites and Group pools produce RSS Creative Commons
  42. 42. © GoSeeTell Network 2010 - Confidential Anne Hornyak @WhosYourAnnie Flickr.com/anneh632 anne@sparkloftmedia.com Thank you!

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