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Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33r – Das Bier für die Frau1Marketing Seminarwww.vitab33r-3.deJ. Ge...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 21. Our Goals2. The I...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013… to produce the first...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Click rate of the goog...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 51. Our Goals2. The I...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013The way to the ideaVit...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Why a beer for women?M...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 8Inspiration• Similar...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 9What is VitaB33r?• F...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 10What is VitaB33r?• ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013What is VitaB33r?• Fir...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 121. Our Goals2. The ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013• 18-35 years old women• Female students, employed womenTarget group• Pr...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 141. Our Goals2. The ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 15Benefits-Beer & ref...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 16Marketing MixProduct
Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Middle priced segment• Retailer• Wholesaler• Kiosk• Soda machine• Own ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33rShopVitaB33rVi...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Online Marketing– Social Media– SEO/ SEMMarketing MixPromotion19
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Ide...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Ide...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online MarketingOn Page Off Page• Content• Pictures• SEO (e.g. keywords)...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013SocialMediaPublishShareSocialNet-worksMicro-blogOnline Marketing23
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - BlogSitemap VitaB33r-3.deHomeÜberVitaB33rProdukteDrac...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Blog25
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Travel destinations•...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Do it yourself ideas...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Fitness/sport• Inter...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Blo...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33r Drachenfrucht...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 31VitaB33r Limette & ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 32VitaB33r Holunder: ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013facebook.com/vitab33rOnline Marketing - Facebook33
Marketing Seminar - www.vitab33r-3.de - 14/06/2013229ViewsOnline Marketing - Youtube34
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Google+35
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Back-linksOnline Marketing - Twitter36
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Back-linksOnline Marketing - Wikia37
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Engagement of users38
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Engagement of users39
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Skyscraper bannerClass...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Ban...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 421. Our Goals2. The ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Keyword Competition monthly query (global) Monthly query (Germany)frauen...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - SEO44
Marketing Seminar - www.vitab33r-3.de - 14/06/2013BackLinksClicksContent! Content!Content!Online Marketing - SEO45
Marketing Seminar - www.vitab33r-3.de - 14/06/20131860171442717020406080100120140160180Group 1 Group 2 Group 3 Group 4 Gro...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 47Source Generated Tr...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 481. Our Goals2. The ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 49Online Marketing - ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Keyword Clicks Impress...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 51Online Marketing - ...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 52Offline StrategyRea...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 53Study conducted atA...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Ide...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 55Results
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 56Results
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Ide...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 58ConclusionWe are th...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 59Post ideas immediat...
Marketing Seminar - www.vitab33r-3.de - 14/06/2013 60
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VitaB33r Group 3 Presentation

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These are the Results of our project for the graduate course Online Marketing.

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VitaB33r Group 3 Presentation

  1. 1. Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33r – Das Bier für die Frau1Marketing Seminarwww.vitab33r-3.deJ. GerberE. SchlömerC. WentzelN. WielversA. Wittig
  2. 2. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 21. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda
  3. 3. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013… to produce the first beer for women in Germany… to become a strong brand in Germany… to communicate daily life usibility of VitaB33r for women… to be ranked #1 on google.deOur Goals3
  4. 4. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Click rate of the google top 20 index resultsSource: http://blog.paseo-marketing.de/klickrate-der-google-top-20-ergebnisse/Our Goals4
  5. 5. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 51. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda
  6. 6. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013The way to the ideaVita“• „Vita“• „Beer“• Saturated beer market in Germany• No beer only for womenBrainstormingMarket researchThe Idea6
  7. 7. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Why a beer for women?Market gap• No beer only for women• Strong differentiationWe are women• Better identification with target group• Easier generation of content - women topic‘s„Vita“ often associated with womenThe Idea7
  8. 8. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 8Inspiration• Similar concept• Different positioningThe Idea
  9. 9. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 9What is VitaB33r?• First beer for womenThe Idea
  10. 10. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 10What is VitaB33r?• First beer for women• Beer with three different flavorsThe Idea
  11. 11. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013What is VitaB33r?• First beer for women• Beer with 3 different flavors• Beer for 3 different types of women11The Idea
  12. 12. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 121. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda
  13. 13. Marketing Seminar - www.vitab33r-3.de - 14/06/2013• 18-35 years old women• Female students, employed womenTarget group• Promoting VitaB33r to women through a blog• Personification of drink  women can identify with product• 3x3 Strategy  3 flavors represent 3 different types of women• First-mover advantageMarketing strategyMarketing Concept13
  14. 14. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 141. Our Goals2. The Idea3. Marketing Concept– Marketing Mix4. Online Marketing5. Results6. ConclusionAgenda
  15. 15. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 15Benefits-Beer & refreshment mix- Good taste- Partly isotonic- Low caloriesTonalityhealthy, fresh, feminine, sporty,authentic, fruity, thirsty-quenching,refreshing, active, tastyAttributes- Environment-friendly production- High quality of ingredients - organic- Recyclable & reclosable- Without additives & flavor enhancerImageCore CompetenceThe first healthy and non-alcoholicbeer for womenMarketing MixProduct
  16. 16. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 16Marketing MixProduct
  17. 17. Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Middle priced segment• Retailer• Wholesaler• Kiosk• Soda machine• Own online shopAvailablility isimportant asproduct is newMarketing MixPricePlace17
  18. 18. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33rShopVitaB33rVitaB33rFanpaketFrauen-abend mitVitaB33rVitaB33rBrauerei-FührungVitaB33rShirtVitaB33rGlasMarketing MixPlace18
  19. 19. Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Online Marketing– Social Media– SEO/ SEMMarketing MixPromotion19
  20. 20. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda20
  21. 21. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Idea3. Marketing Concept4. Online Marketing– Social Media– SEO– SEM5. Results6. ConclusionAgenda21
  22. 22. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online MarketingOn Page Off Page• Content• Pictures• SEO (e.g. keywords)• Video• Subpages• … and more content• Social networks• Youtube• Twitter• SEO (e.g. link building)• Email• Banner• SEM22
  23. 23. Marketing Seminar - www.vitab33r-3.de - 14/06/2013SocialMediaPublishShareSocialNet-worksMicro-blogOnline Marketing23
  24. 24. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - BlogSitemap VitaB33r-3.deHomeÜberVitaB33rProdukteDrachenfrucht &CaramboleLimette & MinzeHolunderGlasVitaB33rWeltAround the worldFunActiveFrauenNews Shop Impressum24
  25. 25. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Blog25
  26. 26. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Travel destinations• VitaB33r travel tipsOnline Marketing - Blog26
  27. 27. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Do it yourself ideas• Fun sportsOnline Marketing - Blog27
  28. 28. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013• Fitness/sport• Interview• Health• RecipesOnline Marketing - Blog28
  29. 29. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Blog29
  30. 30. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013VitaB33r Drachenfrucht & Carambole: „Trendsetter“ VitaB33r Frau EllaOnline Marketing - Blog30
  31. 31. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 31VitaB33r Limette & Minze: „Sportive“ VitaB33r Frau SteffiOnline Marketing - Blog
  32. 32. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 32VitaB33r Holunder: „Best Friend “ VitaB33r Frau LisaOnline Marketing - Blog
  33. 33. Marketing Seminar - www.vitab33r-3.de - 14/06/2013facebook.com/vitab33rOnline Marketing - Facebook33
  34. 34. Marketing Seminar - www.vitab33r-3.de - 14/06/2013229ViewsOnline Marketing - Youtube34
  35. 35. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Google+35
  36. 36. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Back-linksOnline Marketing - Twitter36
  37. 37. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Back-linksOnline Marketing - Wikia37
  38. 38. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Engagement of users38
  39. 39. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Engagement of users39
  40. 40. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Skyscraper bannerClassic bannerOnline Marketing - Banner40
  41. 41. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - Banner41
  42. 42. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 421. Our Goals2. The Idea3. Marketing Concept4. Online Marketing– Social Media– SEO– SEM5. Results6. ConclusionAgenda
  43. 43. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Keyword Competition monthly query (global) Monthly query (Germany)frauen 0,14 9.140.000 7.480.000freizeit 0,23 1.000.000 823.000flasche 0,5 823.000 673.000holunder 0,22 201.000 165.000mädels 0,05 165.000 110.000freundinnen 0,14 135.000 110.000holundersirup 0,37 33.100 27.100fassbrause 0,1 18.100 18.100erfrischung 0,14 14.800 12.100erfrischungsgetränk 0,06 8.100 6.600erfrischungsgetraenk 0,05 6.600 6.600durstlöscher 0,19 6.600 5.400isotonisches getränk 0,27 4.400 3.600bier für frauen 0,04 2.900 2.400alkoholfreies getränk 0,15 2.900 2.400bierchen 0,01 1.900 1.600malzextrakt 0,32 1.900 1.600vitalisierend 0,26 1.000 880b33r 0,02 480 28limette minze 0,17 390 390trendsetterin 0,07 170 91vitabeer 0,6 22 0vitab33r - - -vitabier - - -First step:keywordanalysisOnline Marketing - SEO43
  44. 44. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Online Marketing - SEO44
  45. 45. Marketing Seminar - www.vitab33r-3.de - 14/06/2013BackLinksClicksContent! Content!Content!Online Marketing - SEO45
  46. 46. Marketing Seminar - www.vitab33r-3.de - 14/06/20131860171442717020406080100120140160180Group 1 Group 2 Group 3 Group 4 Group 5 Group 6Sub-pages indexed by Google (13.06.2013)Online Marketing - SEO46
  47. 47. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 47Source Generated Trafficfacebook.com 1079m.facebook.com 452mz-forum.com 138ddrmoped.de 76das-rt-forum.xobor.de 33board.legendofvindiesel.com 28beyoncefans.de 14Twitter 12dm-agentur.com 9Jappy.de 8plus.google.com 2de.vitab33r.wikia.com 1Reasons for backlinks:• Better rating• Get clicksSource: google analytics(13.06.2013)Online Marketing - SEO (Off Page)
  48. 48. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 481. Our Goals2. The Idea3. Marketing Concept4. Online Marketing– Social Media– SEO– SEM5. Results6. ConclusionAgenda
  49. 49. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 49Online Marketing - SEM• Budget: 10,- €• Start time: 03.06.2013• Daily budget• Until 10.06.2013: 1,- €• From 11.06.2013: 2,- € - 2,50 €
  50. 50. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013Keyword Clicks Impressions CTR Ø CPC Cost Ø Positionfrauen 108 8779 1,23% 0,08 8,63 4,8vitab33r 5 250 2,0% 0,07 0,33 1fassbrause 1 94 1,14% 0,08 0,08 4,0durstlöscher 0 32 0,00% 0 0 3,3bier 0 33 0,00% 0 0 5,4freundinnen 0 6 0,00% 0 0 5,7alkoholfreies getränk 0 2 0,00% 0 0 3alkoholfreie biersorten 0 1 0,00% 0 0 5alkoholfreies bier 0 1 0,00% 0 0 8erfrischungsgetränk 0 1 0,00% 0 0 4vita b33r 0 1 0,00% 0 0 1vitabier 0 1 0,00% 0 0 1alkohol freies bier 0 0 0,00% 0 0 0alkoholfreie getränke 0 0 0,00% 0 0 0bier alkoholfrei 0 0 0,00% 0 0 0bier für frauen 0 0 0,00% 0 0 0erfrischung 0 0 0,00% 0 0 0getränke alkoholfrei 0 0 0,00% 0 0 0malzextrakt 0 0 0,00% 0 0 0Gesamt 114 9204 1,24% 0,08 9,04 4,7Online Marketing - SEM50
  51. 51. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 51Online Marketing - SEM
  52. 52. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 52Offline StrategyReasons we stayed online:• No budget• Sceptisism about QR Codes• Doubt that people would read flyerOnly Offline Activity: Word of mouth!Offline Marketing
  53. 53. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 53Study conducted atAmerican Schools in2012 by themarketing agencyArchrivalWhy we did not use QR Codes:Source: www.archrival.com/ideas/13/qr-codes-go-to-collegeOffline Marketing
  54. 54. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda54
  55. 55. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 55Results
  56. 56. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 56Results
  57. 57. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/20131. Our Goals2. The Idea3. Marketing Concept4. Online Marketing5. Results6. ConclusionAgenda57
  58. 58. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 58ConclusionWe are the first beer for women in GermanyWe are working on building strong brand in GermanyWe communicated daily life usability of VitaB33r for womenWe are ranked # 1 on www.google.de
  59. 59. Marketing Seminar - www.vitab33r-3.de - 14/06/2013Marketing Seminar - www.vitab33r-3.de - 14/06/2013 59Post ideas immediately or at least posta teaserNegative commentsMistakes LearningsCrashing the blogBad TimingHow to handle criticism:react friendly, be polite, try to explainNo experiments, try to learn about thefunctions before doing something- Gained experiences about SEO, SEM, Word Press and Google adwords- Problem  position on google- More efficient usage of blog e.g. timerConclusion
  60. 60. Marketing Seminar - www.vitab33r-3.de - 14/06/2013 60

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